News

The secret tool behind Bella Hadid’s sleek ponytail on Harper Bazaar

The secret tool behind Bella Hadid’s sleek pony...

Jen Atkin created Bella Hadid’s sleek ponytail with our EIDEAL DiamonSilk, the first hair straightener made with diamond-coated plates.

The secret tool behind Bella Hadid’s sleek pony...

Jen Atkin created Bella Hadid’s sleek ponytail with our EIDEAL DiamonSilk, the first hair straightener made with diamond-coated plates.

Yes We Cannes!

For the Second Season in a row, the EIDEAL Tools have made it to the Cannes Film Festival with Jen Atkin! The world's most famous hairstylist carried our tools all...

Yes We Cannes!

For the Second Season in a row, the EIDEAL Tools have made it to the Cannes Film Festival with Jen Atkin! The world's most famous hairstylist carried our tools all...

Davines’ launch on Professional Beauty

Davines’ launch on Professional Beauty

EIDEAL to launch Davines at Beauty World Middle East 2017!

Davines’ launch on Professional Beauty

EIDEAL to launch Davines at Beauty World Middle East 2017!

Should You Be Using Conditioner Before Shampoo?

Should You Be Using Conditioner Before Shampoo?

Discover what Angel Montague-Sayers, Brand Ambassador at EIDEAL says about using conditioner before shampoo as well as how Davines ‘DEDE Hair Mist can help you out, in Savoir Flair!

Should You Be Using Conditioner Before Shampoo?

Discover what Angel Montague-Sayers, Brand Ambassador at EIDEAL says about using conditioner before shampoo as well as how Davines ‘DEDE Hair Mist can help you out, in Savoir Flair!

EIDEAL x Beauty World Middle East

EIDEAL x Beauty World Middle East

EIDEAL to showcase at Beauty World Middle East 2017 on Beauty Polis Arabia

EIDEAL x Beauty World Middle East

EIDEAL to showcase at Beauty World Middle East 2017 on Beauty Polis Arabia

EIDEAL's Brand Ambassador as Bridal Stylist of the Year!

EIDEAL's Brand Ambassador as Bridal Stylist of ...

We couldn't be prouder of our Brand Ambassador Angel Montague-Sayers for winning Salon Middle East's Bridal Stylist of the Year Award!

EIDEAL's Brand Ambassador as Bridal Stylist of ...

We couldn't be prouder of our Brand Ambassador Angel Montague-Sayers for winning Salon Middle East's Bridal Stylist of the Year Award!