Designed for professional and personal use, this next generation range of hair tools deliver salon-standard results each and every time. Fusing innovation with creativity and outstanding enough to be excellently ideal.

Who we are...

“To be seen, to be known

And to be loved into wholeness.

That is the ideal”

Our story

The EIDEAL range was born after Haysam Eid, a former hair stylist who saw first-hand a gap in the market for high-quality hair tools that delivered professional salon-worthy results. Haysam was determined to create a range of products that would redefine the industry standard and which would achieve a cult-like status for their unrivalled brilliance.

Since its inception, EIDEAL has been growing at a substantial pace and the brand currently boasts offices in both Lebanon & Dubai and counts approximately 1000 salons as partners. EIDEAL has always followed the same guideline: combining creativity with advanced technology to create beautiful and contemporary tools. Thanks to this ethos, the brand has produced a range that has fast become a whirlwind sensation with both consumers and professionals alike.

The Aim

Harnessing the ultimate advances in hair care, EIDEAL aims to revolutionize the concept of hairstyling, whether you are a salon professional or a hair loving consumer. Following the success of the launch of EIDEAL hair tools, Haysam wanted to be able to provide products that were as high-end and which would work in synergy with his tools to deliver an unmatched salon experience.

To make this dream a reality, Haysam scoured the world for the best possible haircare products, and kickstarted the distribution arm of the EIDEAL company. To date, EIDEAL is also the Middle East distributor of the high quality Amazon Keratin range of smoothing treatments and products, as well as one of the most eco- friendly international haircare brand, Davines. Haysam Eid continues to devote his talent and unwavering skill to take the beauty industry to greater heights and is unwavering in his promise - to turn lifeless locks into salon-perfect tresses… anytime, anywhere..