The Essential Haircare story
More than 20 years ago, Essential Haircare was born from the philosophical idea that the true greatness of human beings lies in the harmony between ethics and aesthetics. As Plato said, “What is beautiful is so only if it is also good, and what is good can only be beautiful”.
Today, as the manifesto range steps into a new era, its evolution demonstrates our tireless pursuit of beauty that is good and fair for the world, and our commitment to never stop exploring new ways to do what is right for our customers and our planet.
To truly understand the evolution Essential Haircare has been through, we need to travel back through time…
Evolution and heritage
From redesigning our packaging along eco design principles to creating innovations such as refill pouches to choosing ever more sustainable ingredients and formulations, we have constantly pushed ourselves to deliver better, more considered results for your hair and for the planet.
This heritage informs everything we do today and everything we are aiming for in the future. Our promise to you is this: we’ll never feel like we’ve made it. We will keep striving for better. And we will find a deep sense of meaning every time we find a way to align our nature with Nature.
Transparency: transparent packaging reveals formulas in their purest essence. With 93%¹ natural-origin ingredients and 92%² biodegradability, while minimizing synthetic additives.
Respectful formulas and packaging: using only what is needed and right, guided by eco design principles and circularity.
Artisanality: crafted with care and a devotion to detail, preserving the artisanal heritage of humankind.
Reusing before recycling: lightweight packaging designed to be creatively repurposed as storage holders or plant pots
New formulas for a new era
Essential Haircare’s formulas have always been just that - focused only on the essential, with nothing unnecessary. Today, thanks to our tireless scientific pursuits, the evolved Essential Haircare formulas are even more essential, delivering both greater sustainability and even better performance for your hair.
We’ve introduced new naturally derived ingredients and high-performance biopolymers so that the products now feature:
- An average of 93%¹ ingredients of natural origin
- An average of 92%² biodegradability
- Refined fragrances with an enhanced biodegradability of up to 92%²
- Regenerative Organic Certified™ active ingredients³, sourced from farms that practice regenerative organic agriculture.
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