Your go-to online hair products store    |    +971 42594665    |   


EIDEAL at the Beautyworld 2017
EIDEAL at the Beautyworld 2017

Like every year, we had the pleasure to participate at the largest beauty exhibition in the region; the Beautyworld.

This year was very special because we also launched our latest brand addition Davines, an Italian Hair-Care brand with a main mission focused on Sustainable Beauty.

In this round-up video, you will get to share the experience with us in case you missed it and learn more about our brands.