All our media coverages.
EIDEAL Coppa brush is part of the November beauty drops that are too good to miss by Cosmopolitan!
Discover two new EIDEAL brush lines, Clay & Coppa in Mojeh!
Grazia talks about EIDEAL’s new brush : Clay!
Learn how Davines is rewriting the rules in the beauty space in Emirates Woman!
Discover more about Davines’ CEO path and the brand's DNA in this exclusive interview in Emirates Woman!
Professional Beauty GCC sat down with Haysam Eid to discuss how EIDEAL has grown during its 13 years in the hair industry
Pastels, one of the absolute best hair salons in Dubai is using Olaplex!
Discover more about Davines’ values and the latest launch Heart of Glass and Essential Haircare Shampoo bars on AEWorld!
Discover more about Davines and the Sustainable Beauty in A&E Magazine!
Davines' latest launch, Essential Haircare Shampoo Bar are part of Mojeh's best new beauty buys for this summer!
Travelling somewhere? Discover Davines’ latest launch, Essential Haircare shampoo bars that will be your hair’s new BFF!
Davines’ Heart of Glass conditioner is part of the best edit of luxe beauty buys on Emirates Woman!
EIDEAL and Davines Arabia Creative Director, Hicham EID, explains how to maintain the perfect side parting with Davines Blow Dry Primer and why it will never go out of style in Mojeh!
Discussing hair cut trends with EIDEAL Creative Director, Hicham EID!
Discover how to go from dark to blonde with Davines dedicated line for blondes, Heart of Glass and EIDEAL/Davines Arabia Creative Director advices!
Discover how celebrities take care of their blonde hair with Davines’ latest launch, Heart of Glass, in Vogue Arabia!
Connecting our customers and partners to our sustainability journey in the form of the EIDEAL Mangroves in the UAE!
All the advice to take care of yourself, especially your hair during this Ramadan with The Naturaltech Nourishing treatment available at our salon Partner Trevor Sorbie!
Discover Davines latest launch, Heart of Glass, the sustainable line dedicated to blondes on Professional Beauty!
Looking for the perfect Mother’s Day gift ? Davines boxes are a great choice for haircare lovers!
Pasta & Love after shave and moisturizing cream from Davines, picked as product of the month by Edgar Magazine!
Discover Pasta & Love, Davines new men’s line designed for beard care!
Lifestyle magazine gives you some tips on how to care for your grey hair, using Davines’ Alchemic products!
What better way to take care of yourself than using Olaplex No.0 in your beauty routine?
Wondering what to do when you’ve been catfished by your colourist? Olaplex combo, No.0 Intensive Bond Building Hair Treatment and No.3 Hair Protector treatment are here to save you!
Discover Olaplex’ latest launch, No.0 Intensive Bond Building Treatment in Marie Claire Arabia!
Put your head in the cloud(s) with Davines' World Wide Hair Tour!2020-11-16
Discover Davines Regeneration 23/30 Project, with Davines’ Chairman Davide Bollati on Good Salon Guide!
The 22nd edition of Davines' most inspirational event will showcase digitally the best of hairstyling!
The stylish stylist and reigning balayage queen, Julie Signore of Rossano Ferretti salon recommending Olaplex No.3 in her interview with Cosmopolitan Middle East!
Olaplex No.6 featured on Harpers Bazaar amongst the beautiful Paria Ghorashi’s favorites beauty products !2020-10-20
Olaplex No. 0 – Intensive Bond Building Hair Treatment latest launch featured on Professional Beauty!2020-10-06
Davines Purity Circle mentioned as one of the must have in Vogue Arabia’s Complete Detox Guide to a Healthier Lifestyle
Find out the steps to achieve the perfect blow dry, using No. 6 Bond Smoother by Olaplex or Davines MELU shield heat protection spray to prevent excessive damage, on Emirates Woman!
Davines introduces “The Enjoy the Small Things” campaign to its salon partners, featuring The Circle Chronicles Masks!2020-09-01
Spotlight on The Purity Circle mask from Davines The Circle Chronicle family suggested by Vogue Arabia as a hair raising key beauty products!2020-09-01
Arab news talks about UAE’s top hairstylists rallying together to raise funds for those affected by the blast in Beirut by offering haircuts and styles, with all proceeds going to the Lebanese Red Cross.
Dubai’s hairstylist community gathers to show love and raise funds for Beirut!2020-08-25
UAE hairdressers to raise funds for Beirut disaster relief
EIDEAL helps supporting Beirut with this initiative by the UAE hair stylists community!2020-08-24
Vogue spread the word about UAE’s best hairstylists joining forces for Beirut in the EIDEAL Academy!2020-08-24
New charitable initiative launched in Dubai by the hairdresser community to help Beirut on Emirates Woman!2020-08-24
Go Organic With our Restless Circle hair mask from Davines!
Davines’ Sea Salt spray to get flawless beach hair for days in Savoir Flair
EIDEAL is the new Middle East distributor for Olaplex!
Davines OI Oil will help your hair defy humidity and heat!
Davines SOLU Sea Salt Scrub highlighted by Emirates Woman as one of the products that will transform your hair and boost growth!
Salons going back to normal featuring Davines products.
EIDEAL have launched the #WeareHere initiative as a result of the closure of salons across the UAE during the COVID-19 crisis.
Discover more about Davines latest launch, A Single Shampoo on Emirates Woman!
OI oil, from Davines a brand that gives back to the planet featured on Savoir Flair!2020-04-22
Discover the hair do’s and don’ts from our salon partners and brand ambassadors on Emirates woman :
Ruksher Malik, Co-Founder of Pastels Salon
Lucinda Gill, Manager of That Hair Tho Dubai
Hicham Eid, Stylist and Ambassador, Davines Arabia
All of EIDEAL’S brands are now available on BGX App!2020-03-24
BGX delivers Davines, EIDEAL and Amazon Keratin In 30 Minutes!
Discover Davines latest launch, A Single Shampoo on Harper Bazaar!2020-03-10
A Single Shampoo, latest Davines launch is the world’s most sustainable shampoo featured on Alia Beauty Middle East!2020-03-02
A SINGLE SHAMPOO - The brand’s value flagship product and one more step forward on the path of sustainability!2020-03-01
Haysam Eid Managing Director of EIDEAL on the cover of Friday Magazine!
Haysam Eid ran his first ultramarathon in Jordan’s Wadi Rum with only four months of training, with his ultimate lesson on how to train the mind to show no weakness!
Professional beauty talk to Haysam Eid about his experience of the beauty industry and his Ultra Marathon!2020-01-05
Get to know more about Haysam Eid’s experience of his Ultra Marathon
Need some gift ideas for the holiday season? The perfect gift set from Davines is here to save the day!
The loved OI line from Davines is available as a Gift box for the holiday season!2019-12-01
Looking for a Christmas Gift last minute ? Take a look at Our Davines gift boxes
Willing to go green and become more conscious about your beauty consumption ?
Davines offers the sustainable products you’ve been searching for!
Looking for sustainable hair care products? Davines is the brand for you!
Emirates Woman interview Davines’ CEO & EIDEAL’s MD so you can find out more about the sustainable brand!
Want to create a fashion week look by your own ? EIDEAL hair tools used by the famous Jen Atkin in her IG story to show you how to achieve the different looks!2019-09-01
Discover OI limited edition beauty products to complete your absolute beauty routine at home!
Looking for a curly hair approved product? Harpers Bazaar selected beautiful celebrity curly hairstyles and highlights Davines SU Hair Milk to achieve that beautiful look!2019-07-24
Alia Beauty talks about Davines SU range, a must have for summer!
Looking for a hair dryer with professional salon results? ViV from EIDEAL will give you that look ‘just been to the salon’ look!
This protective product by Davines is seen by many as an Olaplex alternative!
What a better way than the Davines World Wide Hair Tour to see creative hairstylists and exchange trends, ideas and projects!
The gathering of international Davines Community for this creative and artistic event!
A focus on Davines World Wide Hair Tour 2019, where creative hairstylists meets!
Lifestyle features Davines Let It Go Circle hair mask as a haircare solution that’s packed with natural ingredients! Time to go green!2019-05-10
Professional Beauty GCC Award Winners
EIDEAL Platinum Sponsor for Professional Beauty GCC
Business Director of the year : Ruksher Malik
Our LOOP by EIDEAL on the Spring/Summer must have best picks from Professional Beauty
VIEW Demi-permanent color by Davines
Savoir Flair highlights Davines with OI Oil as a beauty brand that gives back! It’s time to contribute to the planet’s wellbeing!2019-04-22
Get to know Haysam Eid, EIDEAL'S Managing Director during his interview with a&e!
Get to know more about Davines and sustainable beauty with Davines’ CEO Paolo Braguzzi!
A mask for every moment! Discover The Circle Chronicles Masks from Davines and find out which one suits your hair the best!
Find out the correct way to wash your hair using Davines NOUNOU Shampoo!
Want to go green in your beauty routine ? The Circle Chronicles masks from Davines selected by Cosmopolitan!
Emirates Woman tells you why Davines, a sustainable beauty brand, should be part of your hair-care routine!2019-03-03
Discover our latest launches through Professional Beauty Fair Edition: Straightener from EIDEAL, OI range from Davines, The Grape Keratin Treatment from Amazon Keratin and the main focus on Extended by EIDEAL!
Learn more about The Century of Light from Davines in Middle East Beauty.
Discover Progress, Liberty and Tolerance for partial and total lightening!
Talented hairstylist Bassam Rashid uses Davines products to achieve an amazing hair transformation for M Magazine editor, Lucy!2019-01-19
Discover the new Davines headquarters on Good Life magazine!
Our Davines Well Being range highlighted by our partner Barber AKIN
Our magical The Let It Go Circle mask from Davines makes an appearance in Savoir Flair’s Insta Story!
Looking for quality hair extensions ? We’ve got you covered with our new EXTENDED by EIDEAL.
Davines village : The home of Sustainable Beauty!
Achieve the perfect glass hair look using EIDEAL’s wooden brush and EIDEAL Diamonsilk flat iron for the perfect finish for your hair!2018-12-11
Discover Davines Love Curl Cream, one of Vogue’s product selections for the perfect curl enhancer for your natural hair!2018-12-11
Our Curlie Iron is the perfect tool to get the curl or undone waves look for Christmas party!
Want to create the Glass Hair Look ? Our EIDEAL Tools are your best options to get this shiny and healthy glass look on your hair!
Back to the future with EMIRATES WOMAN, featuring our DeKnot brush in Gold!
Our DeKnot Golden brush in the great gift guide for Christmas as seen in GRAZIA’s December issue!2018-12-01
Haysam shares his career highlights and advice with Middle East Beauty!2018-11-06
Get the chance to win Davines and EIDEAL hair products thanks to Lovin Dubai podcast!
Davines unveils sustainable headquarters!
Ahlan! Selected our Geenie flat iron and DeKnot brush as tools to have in your beauty entourage!
The LOVE Shampoo from Davines highlighted in Ahlan! to get rid of your frizz.
The Let it Go Circle masks from Davines selected by Ahlan! for its instant conditioning and softening effect.2018-10-01
Our salon partner Be Bar showcase The Circle Chronicles masks from Davines!
The Volume Creator is featured in Ahlan this summer!
Volume, texture, matte finish, humidity resistance, that's all you need to spend the perfect summer holidays!2018-08-17
The Renaissance Circle mask is listed as a summer essential by Friday!
Their summer prescription? Laze by the pool while letting the mask deeply hydrate your hair.
Glamorous looks in L’Officiel with our EIDEAL tools and Davines’ products! Let’s get inspired!
The Wake up circle listed as a must have for natural summer haircare!2018-06-01
Our salon partner Bebar got listed as one of the top spots to do a Davines' detox treatment to prepare your hair before summer!
When the Hair Master Jen Atkin use our tools to style Bella and Kendall during the Cannes Festival, the red carpet is on fire!
Follow Grazia's advice and remove your hair impurities with the Purity Circle mask from Davines!
The Circle Chronicles masks from Davines highlighted in Ahlan for their immediate hair perfecting effect!
Grazia selected the new Quick Fix Circle mask from Davines as a beauty essential for summer! Don't forget to slip it in your holiday bag!
Ahlan recommends our Davines Detoxifying treatment to get super smooth and shiny locks just like Kendall's!
Women's Health recommends the use of our Davines' Spotlight Circle as a weekly mask to bring back the shine to your hair (and even more)!!
You missed us at Beautyworld? Don't panic! Discover the new products we launched during the exhibition!
Discover all our latest news through the media coverage we got during Beauty World Middle East 2018:
General coverage from EIDEAL's participation at the Beauty World:
Davines’ Sea Salt spray featured as a Vegan product which gives a natural beach-wave look that all girls dream of!
Learn more about why they decided to join and what were their key learnings: https://goo.gl/mmQmTd p.37-39
Congratulations to our salon partner Salon Ink for being selected as Hair Salon of the Year!
Davines World Wide Hair tour landed in Davines’ home town, to reunite creative hairdressers who share a similar vision, to exchange trends, ideas and projects in an event dedicated to beauty!
Our yearly ritual!
EIDEAL will be exhibiting at the Middle East's most attractive beauty event!
You can register online and visit our stand: www.beautyworldME.com/visitor !2018-04-25
The two winners of our EIDEAL-Santi Business Leadership Program, Ruksher Malik and Valerie Reynaert, featured in Asian Beauty Biz!
We were so happy to see our EIDEAL tools used by the Mane Addicts Team to style the visitors hair during the Beauty Pop event!
Find out more about their ESLP experience leading up to the Award Ceremony on Wednesday 9th of May 2 pm at EIDEAL’s stand (2A12 – Hall 2)
We are so proud that the Hair Guru herself, no other than Jen Atkin used our Diamonsilk iron to create this perfect hairstyle!
Discover the Davines bleaching system for an unprecedent comfort for colorist and client!2018-02-06
EIDEAL chose to sponsor the Business Director of the year during the Professional Beauty exhibition, discover why: p.50
Professional Beauty was one of our special guests during the Davines Discovery event which was hosted at EIDEAL's headquarters!
p.60 to 632018-01-03
Davines Texturing Dust listed by BAZAAR as one of their seven tricks to always have beautiful hair without having to wash them everyday!
Davines’ More Inside Shine wax was selected by Grazia as one of the best products to tame any crazy mane!
Davines’ Shimering Mist was selected by Savoir Flair as the Best Shine Enhancer in 2017!
We were so proud that our Curl Guru was shortlisted for the Best Hair Device Category in the Cosmopolitan Middle East Beauty awards!!!
A heartfelt thank you to all of you who took the time to vote for us!2017-11-27
Killer Lady with the perfect #EIDEAL waves!
What an honor it is to see Sebastien Bascle, Claudia Schiffer's Hairstylist use our own 32M Curling Iron to achieve this hairstyle!2017-11-25
Davines is releasing new products early next year!
The free hairstyling session offered by one of our salon partner, Tips and Toes, using EIDEAL tools is listed as one of the 9 things to do in UAE this week-end!
Don’t miss it!
Friday featured Davines’OI shampoo as a brilliant shampoo which is lightweight, so it won’t leave fine hair feeling limp, but also hydrating enough to keep frizz at bay and get even the thickest of hair looking shiny again!
Because after Milan comes Paris!
From Bella, to Cindy, Jen has got them all covered using the EIDEAL Tools!
Myfashdiary selected the Davines Treatment done by our salon partner Be-Bar as one of the 4 hair treatments to try this month!
We can't be prouder: Professional Beauty listed our EIONIC hairdryer as one of the latest innovations from best professional brands!
We took over the #MFW week hairstyles with the OG of hairstylist Jen Atkin!
Talk about #HairToolsGoals2017-09-24
What do the Teeny Twin, the Deknot brush and the Smoothing foot pod have in common? They’re pink and featured by Insider UAE in this girly selection!
What did Gemma Deeks have to say about Davines' Nourishing Vegetarian Miracle Conditioner?
"This conditioner deeply nourishes my coloured hair and leaves it looking healthier than it ever has done."
Want to be in her shoes? Get your hands on it NOW!
Like seriously, N O W!!2017-08-08
Our Davines Love Curl Cream made the cut as part of Vogue Arabia's Best Curl Enhancing Formulas!
Leave it in and feel fresh!
Our DEDE Hair Mist from Davines is the ideal leave-in product for any hair type as seen in GRAZIA's June Issue!2017-06-07
Highlight on Davines Sea Salt Spray in Grazia, the perfect product for beach hair feeling!2017-06-04
Discover Davines Sea Salt Spray in Cosmopolitan!
The answer for more texture and more volume all in one bottle!
Our Salt Spray from Davines is a great product to achieve effortless and natural salty hair effect!
Like every year, we had the pleasure to participate at the largest beauty exhibition in the region; the Beautyworld.
This year was very special because we also launched our latest brand addition Davines, an Italian Hair-Care brand with a main mission focused on Sustainable Beauty.
In this round-up video, you will get to share the experience with us in case you missed it and learn more about our brands.2017-05-29
EIDEAL now distributing Davines haircare launched their products and treatments in the UAE!
The Queen of Hair Tutorials @SarahAnguis used our Ceramic Round Brush to achieve more volume.
You can check out the video here:2017-05-23
EIDEAL recreates the Bella Hadid’s and Lily Cole’s Cannes’ hairstyle at CANNES
For the Second Season in a row, the EIDEAL Tools have made it to the Cannes Film Festival with Jen Atkin!
The world's most famous hairstylist carried our tools all the way to Cannes to style Bella Hadid, Lilly Collins and a lot more A-Listers.
You can read the full article here2017-05-22
Jen Atkin created Bella Hadid’s sleek ponytail with our EIDEAL DiamonSilk, the first hair straightener made with diamond-coated plates.
EIDEAL to launch Davines at Beauty World Middle East 2017!
Discover what Angel Montague-Sayers, Brand Ambassador at EIDEAL says about using conditioner before shampoo as well as how Davines ‘DEDE Hair Mist can help you out, in Savoir Flair!
EIDEAL to showcase at Beauty World Middle East 2017 on Beauty Polis Arabia!
We couldn't be prouder of our Brand Ambassador Angel Montague-Sayers for winning Salon Middle East's Bridal Stylist of the Year Award!2017-03-07
Our Diamonsilk being used at Paris Fashion Week by Jen Atkin on Gigi Hadid's hair!
Focus on Davines sustainability values on Beauty Polis Arabia!2017-02-21
Our Curl Guru as the perfect Valentine's Day Gift as seen in Grazia's February Issue!
Brand Ambassador Angel Montague-Sayers showed Emirates Woman's readers how to copy the chicest of them all aka Queen Rania's Hair!
You can read the full article here :2017-01-22
From Queen Rania’s hair color to hair styling, discover some tips from EIDEAL Brand Ambassador to use the best tools to achieve the same looks!
Brand Ambassador Angel Montague-Sayers walked Stylist Arabia's readers through the 2017 Hair Trends and how they can achieve them!
We had the pleasure to host our ESBLP 2016 Participants for a retail seminar at the EIDEAL HQ where they got the chance to all connect again and optimize the knowledge they've been getting ever since we started the Program in May.
Nothing warms our heart more than witnessing the success of the EIDEAL-Santi Business Leadership Program!
Our goal was to give back to the industry and so we did!!2016-12-31
Who other than our Geenie to boost your beauty as per Stylist's Rundown!!2016-12-05
EIDEAL partners with davines in the middle east!
When the editor picks, she picks really well ;)
EIDEAl tools part of the Connector's editor's favorites!2016-11-30
And the buzz about the EIDEAL-Santi Business Leadership Program is still going!
We had the pleasure to welcome our first year's participants at our newly refurbished office for the EIDEAl-Santi Business Leadership Program Retail Seminar which was a great success!2016-11-30
Sparkles on Sparkles on #EIDEALHair!
Pioneering distributor EIDEAL brings luxury hair care brand Davines to the Middle East on Beauty Polis Arabia!
The EIDEAL Tools backstage at Fashion Forward for the third season in a row bringing the hairstyles to life!2016-11-14
While in Dubai, the celebrity colorist Cassandra Kaeding enjoyed some EIDEAL treats for her to take home!
Brand Ambassador Angel walking Masala's readers' through some hairstyles seen at Fashion Forward SS'17.
One of our favorite bloggers is Al Anoud Badr!
With a beautiful soul and energy, Fozaza never fails to appreciate a brand that she genuinely loves and that's her case with EIDEAL.
From her snapchat, to reality, Fozaza exclusively got her hands on EIDEAL's Geenie.2016-11-12
As part of our collaboration with Emirates Woman for their #EmiratesWomanAwards event, our Bowii Brush exclusively made a first appearance in the goody bags!
This colorful brush suddenly became a beach bag essential!2016-10-31
About our latest participation at Fashion Forward.
Our #DIY Curl Guru Tutorial featured on Instagram's most followed Hair Account: @Hairstyles
Lena Perminova casually flaunting her Diamonsilk Waves outside the Louis Vuitton show at Paris Fashion Week!
Hair by Carly Marie2016-10-19
Our latest Geenie featured on the one and only Jen Atkin's Snapchat!
Can I get a woot woot2016-10-11
Dare to be BOLD!
We had the pleasure to attend and sponsor the Emirates Woman #EmiratesWomanAwards event!
Happy 35th birthday Emirates Woman!
Haysam Eid, our founder was also nominated among the best dressed men!
Our Dubai Summer has just begun and it's time to flaunt your #EIDEAL Waves!
Cat Walk Look Alert!!
Our Geenie in this month's Cosmpolitan Issue!
On how to achieve a Sleek Hairstyle as per SS2016 trend!2016-09-30
When contemporary art meets beauty, MAGIC happens!
Embrace your Frow!
There's nothing like an #EIDEAL natural look!2016-08-31
Haysam Eid tackling the EIDEAL Tools as a stylist's Gadget in Beautypolis!
Not to forget the EIDEAl-Santi Business Leadership Program's Success!2016-08-31
Non-Chalant #EIDEAL Waves using our Geenie featuring the Oh So Fun @DesertMannequin in Emirates Woman's August Issue!
What we like to call the #EIDEAL Beautypolis Take Over!
Our DiamonSilk featured in the Jen Atkin x Lisa Eldrige getting ready video!!
We make an appearance on min 19!2016-07-27
EIDEAL featured in an article on Yahoo Finance!
The article tackles our sucess and dispersion over the UAE Market in addition to our International Recognition.
Our DiamonSilk and Amazon Keratin featured in Beautypolis Arabia's very first issue!
Not only that! Haysam also had an interview tackling EIDEAL's Fashion Forward Sponsorship and Beautyworld participation!2016-05-31
Angel took over The great coverup piece in June's Emirates Woman Issue!
Zarah Amira which she used the Curl Guru on to form effortless curls with a demi top knot.
Sofia Al Asfoor which she used the large Curlie tongs on in vertical sections.
Mood Board: the stylist wanted the models to look like an enhanced version of themselves so Angel made sure to create a look they were comfortable with.2016-05-31
Angel working her magic on Brooke Dallow; the Editor in Chief of Cosmopolitan Middleeast!
She blow-dryed the hair smooth using the Amazon Keratin serum and SilenForce hairdryer, then in small sections I rotated the DiamonSilk irons back and forth to create a subtle beach wave.
Susie Santiago sits down with Professional Beauty to tackle the most important aspects of the EIDEAL-Santi Business Leadership Program!
Oh, and do not forget to spot our image wrapping up our Beautyworld participation!!
Grab your copies now!!
For the online version: http://professionalbeauty.ae/site/currentedition2016-05-31
Haysam discussing the exclusive EIDEAL-Santi Business Leadership Program with the InBusiness.ae team.
A first in the region let us say.2016-05-19
OK! You must have heard about it, since everyone's talking about it!
#EIDEAL tools used at the Cannes Film Festival on Bella, Kendal and Kim to name a few!!2016-05-16
How To Recreate Bella Hadid’s Cannes Film Festival Beauty Look!
Since Jen Atkin used EIDEAL to achieve this look, we did not find it hard at all to recreate it!
Angel's Step by Step Breakdown featured in Emirates Woman:
Jen Atkin along with her OUAI Squad obsessing over the EIDEAL Tools!
The cherry on top? Making it to #HudaBeauty's Snapchat because guess what? Jen styled her using our Curlie Irons.2016-05-10
When Summer Knocks at our door, we knock it down!
Angel spoke to Stylist Arabia about some healthy useful tips to protect our hair from the heat!2016-05-09
Up close and Personal with EIDEAL's Founder Haysam Eid in Scratch Magazine's third issue starting on p.60!
Professional Beauty Take Over!
In May's Issue, Haysam was the "Expert" on providing tips on How to Run a Successful Business.
Haysam was also featured in an interview about EIDEAL's collaboration with Fashion Forward for the second season in a row.2016-04-30
Dishing about our Beautyworld Participation and discussing trends in the latest issue of Beauty & Fashion World India!
Our very own Brand Ambassador Angel Sayers created the hairstyles for Tory Burch's editorial in Grazia Middle East!
Our Curl Guru featured in Professional Beauty's April issue!
EIDEAL as the PREMIUM Hair Tools' sponsor for Fashion Forward's season 7!
Two Seasons in a row it is!!
Here's the link to our round-up video: https://www.youtube.com/watch?v=B8tPejZfUuw2016-04-02
EIDEAL provides Ahlan! Arabia's readers with "Eight Ways To Give Their Hair That Extra Volume"!
EIDEAL provides Masala.com's readers with "Eight Ways To Give Their Hair That Extra Volume"!
As a birthday gift, we customized our Bamboo Brush for the fabulous AlAnoud Badr aka Fozaza!
Talk about colors, elephants and good vibes!
The famous fashionista also loved our DiamonSilk!2016-03-14
After launching her own hair care line, Jen Atkin was in Dubai for a short visit.
Who else other than EIDEAL would customize a OUAI Haircare Bamboo Brush? NONE!2016-03-13
EIDEAL's Angel and brand ambassador attended MamaKnowsDubai Mother's Day Brunch and did some pampering!
Hair done by #EIDEAL for Hello Arabia's February 2016 editorial!
Our DiamonSilk featured in Stylist's February issue on how to achieve waves using a flat iron!
The beautiful Karen Wazen using our customized Bamboo Brush!
Our DiamonSilk featured in ELLE Arabia.
Five key elements to look for in a flatiron found in our very own DiamonSilk!2016-01-29
Karen of karenschoice.com who is known for her long and luscious hair loves our Bamboo Paddle Brush which is part of her daily hair routine!
Our Mini Brush part of Sisters Beauty Lounge's Dubai Mall branch opening goody bag!
Our MD Haysam has been part of 1847’s Movember Campaign. As a young and passionate entrepreneur and show jumping rider, he was approached by the renowned grooming lounge to #growhismo and take part of their latest campaign aiming to raise awareness for male cancers!2015-11-25
We are always up for anything that is fun and positive and that's why, we took part of the Happiest 5K on the Planet!
Our curling irons featured on Mane Addicts as FAVORITES!
Mane Addicts is your online destination for all things HAIR founded by the renowned Hairstylist Jen Atkin.2015-10-17
Our Mini Brush part of Fashion Forward's VIP Goody bag!
We were one of the official partners to Fashion Forward's sixth season.
Fashion Forward Dubai (FFWD) is the definitive fashion platform for Dubai and the Middle East - which provides a platform and a progressive direction for fashion in the region.
Click here for our round-up video: https://www.youtube.com/watch?v=6nnw7Kfk6jg2015-10-13
We had the chance to catch-up with our good friend, the renowned hairstylist Jen Atkin at the opening of our salon partners' Belle Femme #SalonEmotion concept salon.
Our DeKnot brush in pink for breast cancer awareness, part of Belle Femme's business bay branch opening goody bag giveaway!
Our DeKnot brush featured on lauras-beauty.com as one of Laura's favorite hair products!
According to Teresa, of styledrifter.com, our DeKnot brush is a "miracle worker"!
Well, we can't add anything to that!2015-07-08
The ladies from OK Magazine Middle East had a great night trying our the Priti NYC range at the launch party! We provided them with complimentary Organic Manicures, signature Priti NYC cocktails and healthy snacks!
Hair Tutorial (EIDEAL & Myfashdiary.com): How to create the perfect Ballerina Bun. The ballerina bun is a classic style that every woman should master! We love it because it can be dressed down at the weekend, but is neat enough for the office and demure enough for an evening event.
If you're looking for a luxe, berry red polish for fall, look no further! Our Cardinal de Richelieu shade was featured in Friday Magazine's Diwali issue! They said this 'subtle yet sophisticated shade looks stunning on our fingers and toes!'
To show our support for Breast Cancer Awareness Month we are working closely with and sponsoring the Lebanese Breast Cancer Foundation. This is a wonderful organization committed to supporting sufferers, increasing Awareness and improving early detection of Breast Cancer. Please visit their page for more information
Behind the scenes from our shoot with Ahlan! Magazine! The stylist used our eROD curler to create these gorgeous fairytale waves! eROD is the perfect tool if you want to add a little glamor to your hairstyle!
Some Priti Press for our new organic nail polish brand, Priti NYC! This time from luxury fashion and beauty website yasmina.com!
Ahlan! Magazine featured the launch of the latest brand under the EIDEAL umbrella, Priti NYC. Priti NYC is an organic, toxin-free and vegan nail polish brand, hand-poured in the USA. You can shop the collection here .
Rare beauty in rare form: Iman takes over the cover of Downtown Magazine NYCwearing our Remember Me Rose shade.
EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com - this time we showed you how to get 'Big Hair' using our tools. The EIDEAL hair tools featured in this tutorial include: DiamonSilk,eCURLER, Evolution Brush and Tail Comb
Our Hadspen Blue and Dublin Bay shades made their debut in the August 2014 issue of Good Health Arabia!
PritiNYC in ELLE! Thank you so much for including us
We spotted the gorgeous Shailene Woodley sporting our Dorothy Palm shade on the July/August 2014 cover of Women's Health!
Want to know the secret to 'Great Summer Hair'? Check out this feature on The Beauty Network here our founder, Haysam shares his top summer hair tips and expert knowledge to help prevent frizz, dryness and other summer hair woes!
International love by way of SHAPE Magazine Deutschland! Thank you for including our Soy Polish Remover Wipes in the August 2014 issue!
EIDEAL's Haysam has been busy dishing out his pro beauty advice! We spotted him in Women's Health Middle East sharing his hair tips!
Look how lovely Leena ter Laare, Editor of Good Housekeeping Magazine, looks! We styled her hair using EIDEAL tools for her new Editor's Letter shoot!
EIDEAL's Haysam Eid discussed the importance of investing in high-quality tools for professional use with Professional Beauty Magazine.
We had the pleasure of styling 66 'Homegrown Heroes' from Dubai forGood Magazine's 1st Year Anniversary shoot. The Heroes included entrepreneurs, charity workers, public figures and inspirational individuals from the region. Hair by EIDEAL.
EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this tutorial include: DiamonSilk, eROD, Evolution Brush and Tail Comb
EIDEAL's Swiftblade review - Blogger Paul Ramos used Swiftblade to cut and style his own hair
EIDEAL featured discussing the 'Catwalk Coiffures' we created with Sisters Beauty Lounge at Fashion Forward.V
EIDEAL's founder, Haysam Eid on the FRONT COVER of The Beauty Business Owner Magazine. In a 2 part, in-depth interview inside the magazine, Haysam shares his story of success with the EIDEAL brand!
EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this tutorial include:DiamonSilk, eROD, Paddle Brush and Tail Comb
Check out the awesome results that beauty blogger Jam the Glam got with our diamond-coated, TwinFusion Flat/Curling Iron! In her review she said: "My hair is naturally dry yet without any hair product my hair felt silky smooth as well as shiny and that was pretty impressive. I don’t recall experiencing that kind of affect just from from using a hair tool."
Dubai's premium beauty blogger 'Beauty Banker' decided to try out our eionic hairdryer. As a busy mother and full-time banker she loves the fact that our eionic hairdryer leaves her hair soft and smooth and only takes 6-8 mins to fully dry all of her hair!
EIDEAL's Haysam Eid in OK! Middle East. You can see our founder on p.60 in the 'My Wonderful Life' section discussing EIDEAL, his passion for ShowJumping and his top recommendations for Sushi in Dubai!
Yesterday the EIDEAL Team passed by the Good Housekeeping Offices to give Editor Lena a fabulous hair and beauty make-over as she shot her new Editor's Letter photo.
EIDEAL's eionic, Evolution Brush,TwinFusion and eROD Curler featured in 'Top Hair Tools By EIDEAL | So Long Bad Hair Days'.
EIDEAL's SilenForce Hairdryer featured in 'Tried & Tested: Best Blow-Drys in Dubai
EIDEAL's eionic hairdryer featured in the 'Power Tools' section!
EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this Mad Men Themed tutorial include: eionic, eCURLER, Evolution Brush, Teeny Twin,Cut Comb and Tail Comb
EIDEAL created fabulous, bohemian beach hair for Blue Marlin UAE's Brunch Catwalk Collection event.
Behind the scenes - our latest collaboration with Ahlan! Magazine
EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this Dubai World Cup themed tutorial include: eionic, eCURLER, Ceramic Long Barrel Brush, Teeny Twin and Tail Comb
The Perfect Blowdry: EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this tutorial include: eionic, Ceramic Long Barrel Brush, Tail comb, Leave-in conditioner, Argan oil serum, Paddle brush
EIDEAL's TwinFusion features in the 'Beauty Bulletin
EIDEAL's monthly hair tutorial feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this tutorial include: eionic, eCURLER, Ceramic Long Barrel Brush
EIDEAL's Teeny Twin mini flat & curling iron featured in Good Taste
EIDEAL's Teeny Twin mini flat & curling iron featured in Grazia Middle East2013-10-30
The EIDEAL range featured in 'An EIDEAL Range for the Party Season
EIDEAL's founder, Haysam Eid, featured in 'My Dubai'
Our DiamonSilk flat irons featured in 'Look Good
EIDEAL's DiamonSilk flat irons selected as What's On Magazine's 'Product of the Month
EIDEAL's newly revamped eionic hairdryer featured in Masala! magazine's 'Beauty Flash
EIDEAL's Swiftblade Hair Clipper featured in 'Breaking News'
EIDEAL's Teeny Twin flat irons in Aquarius Magazine's 'Beauty & Style News
EIDEAL's Diamonsilk Flat Irons featured in 'Highlights of my month
EIDEAL's DiamonSilk Flat Irons
EIDEAL's Mini Brushes featured in 'Essential Travel Products' guide
EIDEAL's DiamonSilk Flat Irons
EIDEAL's Amazon Keratin featured in 'Body & Mind
EIDEAL's DiamonSilk Flat Irons featured in Elle's 'IT LIST
EIDEAL's eCURLER featured in the 'Editor's Picks
EIDEAL's new product launches
EIDEAL's new e-commerce site
EIDEAL's participation in the BeautyWorld Middle East exhibition
EIDEAL's TwinFusion featured in the 'His Choice' section - "One tool that does it all!"
EIDEAL's Hair Tools
EIDEAL's TwinFusion in Grazia'a 'Beauty Charts'
EIDEAL's DiamonSilk Flat Irons featured Hello's 'Beauty Spot'
An Interview with EIDEAL's Founder, Haysam Eid
EIDEAL's eROD Curler selected for the Editor's Picks