Coverage

All our media coverages.

The volume creator spotted by Ahlan!

The volume creator spotted by Ahlan!

The Volume Creator is featured in Ahlan this summer!

Volume, texture, matte finish, humidity resistance, that's all you need to spend the perfect summer holidays!

2018-08-17

The Renaissance Circle listed as a summer essential!

The Renaissance Circle listed as a summer essential!

The Renaissance Circle mask is listed as a summer essential by Friday!

Their summer prescription? Laze by the pool while letting the mask deeply hydrate your hair.

 

2018-07-13

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The Wake up circle in Mojeh!

The Wake up circle in Mojeh!

The Wake up circle listed as a must have for natural summer haircare!

2018-06-01

Bebar in Harpersbazaar

Bebar in Harpersbazaar

Our salon partner Bebar got listed as one of the top spots to do a Davines' detox treatment to prepare your hair before summer!

2018-05-24

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Cannes Festival with Jen Atkin

Cannes Festival with Jen Atkin

When the Hair Master Jen Atkin use our tools to style Bella and Kendall during the Cannes Festival, the red carpet is on fire!

2018-05-21

The Purity Circle in Grazia's Beauty Charts

The Purity Circle in Grazia's Beauty Charts

Follow Grazia's advice and remove your hair impurities with the Purity Circle mask from Davines!

2018-05-20

The Hair Chronicles

The Hair Chronicles

The Circle Chronicles masks from Davines highlighted in Ahlan for their immediate hair perfecting effect!

2018-05-19

Our Quick fix as a beauty essential!

Our Quick fix as a beauty essential!

Grazia selected the new Quick Fix Circle mask from Davines as a beauty essential for summer! Don't forget to slip it in your holiday bag!

2018-05-18

Detoxify now!

Detoxify now!

Ahlan recommends our Davines Detoxifying treatment to get super smooth and shiny locks just like Kendall's!

2018-05-17

Let's shine again!

Let's shine again!

Women's Health recommends the use of our Davines' Spotlight Circle as a weekly mask to bring back the shine to your hair (and even more)!!

2018-05-16

Catch up with our latest product launches!

Catch up with our latest product launches!

You missed us at Beautyworld? Don't panic! Discover the new products we launched during the exhibition!

2018-05-15

Our "all-in-one" glimpse from Beauty World!

Our "all-in-one" glimpse from Beauty World!

Discover all our latest news through the media coverage we got during Beauty World Middle East 2018:

Live video of the 2 ELSP winners

Live video of Haysam EID and Susie SANTIAGO about the ELSP 

Interview of the 2 ELSP winners by Professional Beauty GCC

Arab news about the launch of The Circle Chronicles masks


General coverage from EIDEAL's participation at the Beauty World:

Cosmetic Business

Saudi Gazette

Eye of Dubai

The Fashion with style

Dubai Beauty Spot

MENA FN

Company News in Egypt


2018-05-10

Davines’ Sea Salt spray on the Green scene!

Davines’ Sea Salt spray on the Green scene!

Davines’ Sea Salt spray featured as a Vegan product which gives a natural beach-wave look that all girls dream of!

2018-05-01

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3 questions to the ESLP winners

3 questions to the ESLP winners

Learn more about why they decided to join and what were their key learnings: https://goo.gl/mmQmTd  p.37-39

2018-05-01

EIDEAL at the Beauty World Middle East 2018

EIDEAL at the Beauty World Middle East 2018

Our yearly ritual!

EIDEAL will be exhibiting at the Middle East's most attractive beauty event!

You can register online and visit our stand: www.beautyworldME.com/visitor !

2018-04-25

The winners of our ESBLP in Asian Beauty Biz

The winners of our ESBLP in Asian Beauty Biz

The two winners of our EIDEAL-Santi Business Leadership Program, Ruksher Malik and Valerie Reynaert, featured in Asian Beauty Biz!

2018-04-18

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Mane Addicts X EIDEAL

Mane Addicts X EIDEAL

We were so happy to see our EIDEAL tools used by the Mane Addicts Team to style the visitors hair during the Beauty Pop event!

2018-04-10

Leading the way with ESLP!

Leading the way with ESLP!

Now that the first edition ended, Haysam EID shares  how this program can benefit to the salons owners.

https://goo.gl/8jRsRF   - p.62


2018-04-02

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The 2 winners of the ESLP featured on the Beauty World website!

The 2 winners of the ESLP featured on the Beauty World website!

Find out more about their ESLP experience leading up to the Award Ceremony on Wednesday 9th of May 2 pm at EIDEAL’s stand (2A12 – Hall 2)

2018-03-14

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Our Diamonsilk is part of Jen Atkin’s hair recipe!

Our Diamonsilk is part of Jen Atkin’s hair recipe!

We are so proud that the Hair Guru herself, no other than Jen Atkin used our Diamonsilk iron to create this perfect hairstyle!

2018-03-07

EIDEAL as a sponsor of the Business Director of the year!

EIDEAL as a sponsor of the Business Director of the year!

EIDEAL chose to sponsor the Business Director of the year during the Professional Beauty exhibition, discover why:  p.50

2018-02-05

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Professional Beauty lets you in on our Davines discovery event!

Professional Beauty lets you in on our Davines discovery event!

Professional Beauty was one of our special guests during the Davines Discovery event which was hosted at EIDEAL's headquarters!

p.60 to 63

2018-01-03

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Davines Texturizing Dust in BAZAAR

Davines Texturizing Dust in BAZAAR

Davines Texturing Dust listed by BAZAAR as one of their seven tricks to always have beautiful hair without having to wash them everyday!

2017-12-20

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Davines’ More Inside Shine wax in Grazia!

Davines’ More Inside Shine wax in Grazia!

Davines’ More Inside Shine wax was selected by Grazia as one of the best products to tame any crazy mane!

2017-12-13

Davines’ Shimering Mist listed as one of the Best of Beauty 2017!

Davines’ Shimering Mist listed as one of the Best of Beauty 2017!

Davines’ Shimering Mist was selected by Savoir Flair as the Best Shine Enhancer in 2017! 


2017-12-12

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Cosmopolitan Middle East Beauty Awards

Cosmopolitan Middle East Beauty Awards

We were so proud that our Curl Guru was shortlisted for the Best Hair Device Category in the Cosmopolitan Middle East Beauty awards!!!

A heartfelt thank you to all of you who took the time to vote for us!

2017-11-27

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EIDEAL x Claudia Schiffer

EIDEAL x Claudia Schiffer

Killer Lady with the perfect #EIDEAL waves!

What an honor it is to see Sebastien Bascle, Claudia Schiffer's Hairstylist use our own 32M Curling Iron to achieve this hairstyle!

2017-11-25

Tips and Toes X EIDEAL

Tips and Toes X EIDEAL

The free hairstyling session offered by one of our salon partner, Tips and Toes, using EIDEAL tools is listed as one of the 9 things to do in UAE this week-end!

Don’t miss it!


2017-11-08

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What is so amazing about Davines’ OI shampoo?

What is so amazing about Davines’ OI shampoo?

Friday featured Davines’OI shampoo as a brilliant shampoo which is lightweight, so it won’t leave fine hair feeling limp, but also hydrating enough to keep frizz at bay and get even the thickest of hair looking shiny again!

2017-11-07

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Paris Fashion Week with Jen Atkin

Paris Fashion Week with Jen Atkin

Because after Milan comes Paris!

From Bella, to Cindy, Jen has got them all covered using the EIDEAL Tools!

#PFW

2017-10-04

Davines x Be Bar

Davines x Be Bar

Myfashdiary selected the Davines Treatment done by our salon partner Be-Bar as one of the 4 hair treatments to try this month!


2017-10-03

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Our EIONIC is iconic!

Our EIONIC is iconic!

We can't be prouder:  Professional Beauty listed our EIONIC hairdryer as one of the latest innovations from best professional brands!

2017-10-01

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Milan Fashion Week with Jen Atkin

Milan Fashion Week with Jen Atkin

We took over the #MFW week hairstyles with the OG of hairstylist Jen Atkin!

Talk about #HairToolsGoals

2017-09-24

A girly selection by Insider UAE!

A girly selection by Insider UAE!

What do the Teeny Twin, the Deknot brush and the Smoothing foot pod have in common? They’re pink and featured by Insider UAE in this girly selection!

2017-09-12

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Bazaar's Beauty Editor's Favorites!

Bazaar's Beauty Editor's Favorites!

What did Gemma Deeks have to say about Davines' Nourishing Vegetarian Miracle Conditioner?

"This conditioner deeply nourishes my coloured hair and leaves it looking healthier than it ever has done."

Want to be in her shoes? Get your hands on it NOW!

Like seriously, N O W!!

2017-08-08

Davines in Vogue Arabia

Davines in Vogue Arabia

Our Davines Love Curl Cream made the cut as part of Vogue Arabia's Best Curl Enhancing Formulas!

2017-06-11

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EIDEAL x GRAZIA

EIDEAL x GRAZIA

Leave it in and feel fresh!

Our DEDE Hair Mist from Davines is the ideal leave-in product for any hair type as seen in GRAZIA's June Issue!

2017-06-07

EIDEAL x Grazia

EIDEAL x Grazia

The answer for more texture and more volume all in one bottle!

Our Salt Spray from Davines is a great product to achieve effortless and natural salty hair effect!

#BeachBombe

2017-05-31

EIDEAL at the Beautyworld 2017

EIDEAL at the Beautyworld 2017

Like every year, we had the pleasure to participate at the largest beauty exhibition in the region; the Beautyworld.

This year was very special because we also launched our latest brand addition Davines, an Italian Hair-Care brand with a main mission focused on Sustainable Beauty.

In this round-up video, you will get to share the experience with us in case you missed it and learn more about our brands.

2017-05-29

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More Volume? Sarah Anguis has got you covered!

More Volume? Sarah Anguis has got you covered!

The Queen of Hair Tutorials @SarahAnguis used our Ceramic Round Brush to achieve more volume.

You can check out the video here:

2017-05-23

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Yes We Cannes!

Yes We Cannes!

For the Second Season in a row, the EIDEAL Tools have made it to the Cannes Film Festival with Jen Atkin!

The world's most famous hairstylist carried our tools all the way to Cannes to style Bella Hadid, Lilly Collins and a lot more A-Listers.

#GOALS

You can read the full article here

2017-05-22

EIDEAL's Brand Ambassador as Bridal Stylist of the Year!

EIDEAL's Brand Ambassador as Bridal Stylist of the Year!

We couldn't be prouder of our Brand Ambassador Angel Montague-Sayers for winning Salon Middle East's Bridal Stylist of the Year Award!

2017-03-07

Gigi Hadid - A Sleeping Beauty

Gigi Hadid - A Sleeping Beauty

Our Diamonsilk being used at Paris Fashion Week by Jen Atkin on Gigi Hadid's hair!

#ParisFashionWeekMadness

2017-03-06

Curl Guru in Grazia

Curl Guru in Grazia

Our Curl Guru as the perfect Valentine's Day Gift as seen in Grazia's February Issue!

2017-02-14

How to Copy Queen Rania's Hair?

How to Copy Queen Rania's Hair?

Brand Ambassador Angel Montague-Sayers showed Emirates Woman's readers how to copy the chicest of them all aka Queen Rania's Hair!

You can read the full article here :

2017-01-22

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2017 Hair Trends

2017 Hair Trends

Brand Ambassador Angel Montague-Sayers walked Stylist Arabia's readers through the 2017 Hair Trends and how they can achieve them!

2017-01-14

EIDEAL Santi Retail Seminar

EIDEAL Santi Retail Seminar

We had the pleasure to host our ESBLP 2016 Participants for a retail seminar at the EIDEAL HQ where they got the chance to all connect again and optimize the knowledge they've been getting ever since we started the Program in May.

2017-01-03

Buzz about the EIDEAL-Santi Business Leadership Program

Buzz about the EIDEAL-Santi Business Leadership Program

Nothing warms our heart more than witnessing the success of the EIDEAL-Santi Business Leadership Program!

Our goal was to give back to the industry and so we did!!

2016-12-31

EIDEAL x Stylist

EIDEAL x Stylist

Who other than our Geenie to boost your beauty as per Stylist's Rundown!!

2016-12-05

EIDEAL x Connector

EIDEAL x Connector

When the editor picks, she picks really well ;)

EIDEAl tools part of the Connector's editor's favorites!

2016-11-30

EIDEAL-Santi Retail Seminar

EIDEAL-Santi Retail Seminar

And the buzz about the EIDEAL-Santi Business Leadership Program is still going!

We had the pleasure to welcome our first year's participants at our newly refurbished office for the EIDEAl-Santi Business Leadership Program Retail Seminar which was a great success!

2016-11-30

Harper's Bazaar Arabia Bridal

Harper's Bazaar Arabia Bridal

Sparkles on Sparkles on #EIDEALHair!

2016-11-30

EIDEAL x FFWD Season 8

EIDEAL x FFWD Season 8

#ThirdTimeIsACharm

The EIDEAL Tools backstage at Fashion Forward for the third season in a row bringing the hairstyles to life!

2016-11-14

EIDEAL x Cassondra Kaeding

EIDEAL x Cassondra Kaeding

While in Dubai, the celebrity colorist Cassandra Kaeding enjoyed some EIDEAL treats for her to take home!

2016-11-13

Masala!

Masala!

Brand Ambassador Angel walking Masala's readers' through some hairstyles seen at Fashion Forward SS'17.

2016-11-13

Fozaza asked for a Hair Genie!

Fozaza asked for a Hair Genie!

One of our favorite bloggers is Al Anoud Badr!

With a beautiful soul and energy, Fozaza never fails to appreciate a brand that she genuinely loves and that's her case with EIDEAL.

From her snapchat, to reality, Fozaza exclusively got her hands on EIDEAL's Geenie.

2016-11-12

Emirates Woman x EIDEAL

Emirates Woman x EIDEAL

As part of our collaboration with Emirates Woman for their #EmiratesWomanAwards event, our Bowii Brush exclusively made a first appearance in the goody bags!

This colorful brush suddenly became a beach bag essential!

2016-10-31

Fashion Forward Coverage in Professional Beauty!

Fashion Forward Coverage in Professional Beauty!

About our latest participation at Fashion Forward.

#ThirdTimeIsACharm


2016-10-31

EIDEAL x Hairstyles

EIDEAL x Hairstyles

Our #DIY Curl Guru Tutorial featured on Instagram's most followed Hair Account: @Hairstyles

Say what????

2016-10-29

Lena Perminova x EIDEAL for the Louis Vuitton Show

Lena Perminova x EIDEAL for the Louis Vuitton Show

Lena Perminova casually flaunting her Diamonsilk Waves outside the Louis Vuitton show at Paris Fashion Week!

Hair by Carly Marie

2016-10-19

Geenie Making an Appearance!

Geenie Making an Appearance!

Our latest Geenie featured on the one and only Jen Atkin's Snapchat!

Can I get a woot woot

2016-10-11

Grazia Magazine

Grazia Magazine

Dare to be BOLD!

 

2016-10-10

EIDEAL x Emirates Woman

EIDEAL x Emirates Woman

We had the pleasure to attend and sponsor the Emirates Woman #EmiratesWomanAwards event!

Happy 35th birthday Emirates Woman!

Haysam Eid, our founder was also nominated among the best dressed men!

#WeSpeakStyle

2016-10-10

Harper's Bazaar Arabia

Harper's Bazaar Arabia

Our Dubai Summer has just begun and it's time to flaunt your #EIDEAL Waves!



2016-09-30

Cosmopolitan Middle East

Cosmopolitan Middle East

Cat Walk Look Alert!!

Our Geenie in this month's Cosmpolitan Issue!

On how to achieve a Sleek Hairstyle as per SS2016 trend!

2016-09-30

Stylist Magazine

Stylist Magazine

When contemporary art meets beauty, MAGIC happens!

#EIDEALook

2016-08-31

Luxury Magazine

Luxury Magazine

Embrace your Frow!

There's nothing like an #EIDEAL natural look!

2016-08-31

EIDEAL x Beautypolis

EIDEAL x Beautypolis

Haysam Eid tackling the EIDEAL Tools as a stylist's Gadget in Beautypolis!

Not to forget the EIDEAl-Santi Business Leadership Program's Success!

2016-08-31

Emirates Woman

Emirates Woman

Non-Chalant #EIDEAL Waves using our Geenie featuring the Oh So Fun @DesertMannequin in Emirates Woman's August Issue!

2016-08-17

BEAUTYPOLIS Arabia

BEAUTYPOLIS Arabia

What we like to call the #EIDEAL Beautypolis Take Over! 

2016-07-31

Get Ready with Jen Atkin and Lisa Elridge!

Get Ready with Jen Atkin and Lisa Elridge!

Our DiamonSilk featured in the Jen Atkin x Lisa Eldrige getting ready video!!

Link to the video: http://www.lisaeldridge.com/video/27721/makeup-hair-getting-ready-with-jen-atkin/#.V5mWgvTXenO 

We make an appearance on min 19!

2016-07-27

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EIDEAL Taking the UAE Salons by Storm!

EIDEAL Taking the UAE Salons by Storm!

EIDEAL featured in an article on Yahoo Finance!

The article tackles our sucess and dispersion over the UAE Market in addition to our International Recognition.

Link to the article: http://finance.yahoo.com/news/eideals-premium-hairstyling-products-uae-050000547.html 

2016-07-18

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BEAUTYPOLIS Arabia

BEAUTYPOLIS Arabia

Our DiamonSilk and Amazon Keratin featured in Beautypolis Arabia's very first issue!

Not only that! Haysam also had an interview tackling EIDEAL's Fashion Forward Sponsorship and Beautyworld participation!

2016-05-31

Emirates Woman

Emirates Woman

Angel took over The great coverup piece in June's Emirates Woman Issue!

Featured bloggers:

Zarah Amira which she used the Curl Guru on to form effortless curls with a demi top knot.

Sofia Al Asfoor which she used the large Curlie tongs on in vertical sections.

Mood Board: the stylist wanted the models to look like an enhanced version of themselves so Angel made sure to create a look they were comfortable with.

2016-05-31

Cosmopolitan Middle East

Cosmopolitan Middle East

Angel working her magic on Brooke Dallow; the Editor in Chief of Cosmopolitan Middleeast!

She blow-dryed the hair smooth using the Amazon Keratin serum and SilenForce hairdryer, then in small sections I rotated the DiamonSilk irons back and forth to create a subtle beach wave. 

VOILA!

2016-05-31

The EIDEAL-Santi Business Leadership Leading the Way!

The EIDEAL-Santi Business Leadership Leading the Way!

Susie Santiago sits down with Professional Beauty to tackle the most important aspects of the EIDEAL-Santi Business Leadership Program!

Oh, and do not forget to spot our image wrapping up our Beautyworld participation!!

Grab your copies now!!

For the online version: http://professionalbeauty.ae/site/currentedition 

2016-05-31

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InBusiness.ae

InBusiness.ae

Haysam discussing the exclusive EIDEAL-Santi Business Leadership Program with the InBusiness.ae team.

A first in the region let us say.

2016-05-19

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Ok! Middle East

Ok! Middle East

OK! You must have heard about it, since everyone's talking about it!

#EIDEAL tools used at the Cannes Film Festival on Bella, Kendal and Kim to name a few!!

2016-05-16

Oh Bella! Emirates Woman

Oh Bella! Emirates Woman

How To Recreate Bella Hadid’s Cannes Film Festival Beauty Look!

Since Jen Atkin used EIDEAL to achieve this look, we did not find it hard at all to recreate it!

Angel's Step by Step Breakdown featured in Emirates Woman:


2016-05-11

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Jen Atkin, Huda Kattan! No OUAI

Jen Atkin, Huda Kattan! No OUAI

Jen Atkin along with her OUAI Squad obsessing over the EIDEAL Tools!

The cherry on top? Making it to #HudaBeauty's Snapchat because guess what? Jen styled her using our Curlie Irons.

2016-05-10

Stylist Arabia

Stylist Arabia

When Summer Knocks at our door, we knock it down!

Angel spoke to Stylist Arabia about some healthy useful tips to protect our hair from the heat!

2016-05-09

Scratch Middle East

Scratch Middle East

Up close and Personal with EIDEAL's Founder Haysam Eid in Scratch Magazine's third issue starting on p.60!


2016-04-30

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Professional Beauty May 2016

Professional Beauty May 2016

Professional Beauty Take Over!

In May's Issue, Haysam was the "Expert" on providing tips on How to Run a Successful Business.

Haysam was also featured in an interview about EIDEAL's collaboration with Fashion Forward for the second season in a row.

2016-04-30

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Beauty & Fashion World India

Beauty & Fashion World India

Dishing about our Beautyworld Participation and discussing trends in the latest issue of Beauty & Fashion World India!

2016-04-21

GRAZIA ME

GRAZIA ME

Our very own Brand Ambassador Angel Sayers created the hairstyles for Tory Burch's editorial in Grazia Middle East!

#EIDEALHair

2016-04-04

Professional Beauty April 2016

Professional Beauty April 2016

Our Curl Guru featured in Professional Beauty's April issue!

2016-04-03

EIDEAL x FFWD Season 7

EIDEAL x FFWD Season 7

EIDEAL as the PREMIUM Hair Tools' sponsor for Fashion Forward's season 7!

Two Seasons in a row it is!!

Here's the link to our round-up video: https://www.youtube.com/watch?v=B8tPejZfUuw

2016-04-02

Ahlan! Arabia

Ahlan! Arabia

EIDEAL provides Ahlan! Arabia's readers with "Eight Ways To Give Their Hair That Extra Volume"!

2016-03-29

Masala!

Masala!

EIDEAL provides Masala.com's readers with "Eight Ways To Give Their Hair That Extra Volume"!


2016-03-23

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Personalized Gift for Fozaza!

Personalized Gift for Fozaza!

As a birthday gift, we customized our Bamboo Brush for the fabulous AlAnoud Badr aka Fozaza!

Talk about colors, elephants and good vibes!

The famous fashionista also loved our DiamonSilk!

2016-03-14

EIDEAL x OUAI Haircare

EIDEAL x OUAI Haircare

After launching her own hair care line, Jen Atkin was in Dubai for a short visit.

Who else other than EIDEAL would customize a OUAI Haircare Bamboo Brush? NONE!

2016-03-13

EIDEAL x MamaKnowsDubai

EIDEAL x MamaKnowsDubai

EIDEAL's Angel and brand ambassador attended MamaKnowsDubai Mother's Day Brunch and did some pampering!

#LoveYouMama


2016-03-08

Hello Arabia!

Hello Arabia!

Hair done by #EIDEAL for Hello Arabia's February 2016 editorial!

2016-02-17

Stylist Magazine

Stylist Magazine

Our DiamonSilk featured in Stylist's February issue on how to achieve waves using a flat iron!

2016-02-08

The golden rules for choosing the right flat iron!

The golden rules for choosing the right flat iron!

Our DiamonSilk featured in ELLE Arabia.

Five key elements to look for in a flatiron found in our very own DiamonSilk!

2016-01-29

Personalized Bamboo Brush for Karen!

Personalized Bamboo Brush for Karen!

Karen of karenschoice.com who is known for her long and luscious hair loves our Bamboo Paddle Brush which is part of her daily hair routine! 

#kc_hair

2016-01-13

EIDEAL x Sisters Beauty Lounge

EIDEAL x Sisters Beauty Lounge

Our Mini Brush part of Sisters Beauty Lounge's Dubai Mall branch opening goody bag!

2015-12-07

Haysam Eid for 1847!

Haysam Eid for 1847!

Our MD Haysam has been part of 1847’s Movember Campaign. As a young and passionate entrepreneur and show jumping rider, he was approached by the renowned grooming lounge to #growhismo and take part of their latest campaign aiming to raise awareness for male cancers!

2015-11-25

Color Run!

Color Run!

We are always up for anything that is fun and positive and that's why, we took part of the Happiest 5K on the Planet!

#ColorRunners

2015-11-21

EIDEAL x Mane Addicts

EIDEAL x Mane Addicts

Our curling irons featured on Mane Addicts as FAVORITES!

Mane Addicts is your online destination for all things HAIR founded by the renowned Hairstylist Jen Atkin.

2015-10-17

FFWD Goody Bag

FFWD Goody Bag

Our Mini Brush part of Fashion Forward's VIP Goody bag!

2015-10-13

EIDEAL x FFWD Season 6

EIDEAL x FFWD Season 6

We were one of the official partners to Fashion Forward's sixth season.

Fashion Forward Dubai (FFWD) is the definitive fashion platform for Dubai and the Middle East - which provides a platform and a progressive direction for fashion in the region.

Click here for our round-up video: https://www.youtube.com/watch?v=6nnw7Kfk6jg 

2015-10-13

Catch-up with Jen Atkin!

Catch-up with Jen Atkin!

We had the chance to catch-up with our good friend, the renowned hairstylist Jen Atkin at the opening of our salon partners' Belle Femme #SalonEmotion concept salon.

2015-10-07

EIDEAL x Belle Femme

EIDEAL x Belle Femme

Our DeKnot brush in pink for breast cancer awareness, part of Belle Femme's business bay branch opening goody bag giveaway!

2015-10-07

Lauras-beauty.com July 2015

Lauras-beauty.com July 2015

Our DeKnot brush featured on lauras-beauty.com as one of Laura's favorite hair products!

2015-07-29

Styledrifter.com

Styledrifter.com

According to Teresa, of styledrifter.com, our DeKnot brush is a "miracle worker"!

Well, we can't add anything to that!

2015-07-08

OK Magazine October 2014

OK Magazine October 2014

The ladies from OK Magazine Middle East had a great night trying our the Priti NYC range at the launch party! We provided them with complimentary Organic Manicures, signature Priti NYC cocktails and healthy snacks!

2014-10-27

MyFashDiary.com October 2014

MyFashDiary.com October 2014

Hair Tutorial (EIDEAL & Myfashdiary.com): How to create the perfect Ballerina Bun. The ballerina bun is a classic style that every woman should master! We love it because it can be dressed down at the weekend, but is neat enough for the office and demure enough for an evening event.

2014-10-25

Friday Magazine October 2014

Friday Magazine October 2014

If you're looking for a luxe, berry red polish for fall, look no further! Our Cardinal de Richelieu shade was featured in Friday Magazine's Diwali issue!  They said this 'subtle yet sophisticated shade looks stunning on our fingers and toes!'

2014-10-22

Friday Magazine October 2014

Friday Magazine October 2014

We spotted our Priti NYC organic nail polish in Dubai's own Friday Magazine! They featured cult classic shade, shimmering Pewter Veil that was designed for Ohne Titel at New York Fashion Week! 

2014-10-19

Lebanese Breast Cancer Foundation

Lebanese Breast Cancer Foundation

To show our support for Breast Cancer Awareness Month we are working closely with and sponsoring the Lebanese Breast Cancer Foundation. This is a wonderful organization committed to supporting sufferers, increasing Awareness and improving early detection of Breast Cancer. Please visit their page for more information

2014-10-14

Ahlan! October 2014

Ahlan! October 2014

Behind the scenes from our shoot with Ahlan! Magazine! The stylist used our eROD curler to create these gorgeous fairytale waves! eROD is the perfect tool if you want to add a little glamor to your hairstyle!

2014-10-07

Yasmina.com October 2014

Yasmina.com October 2014

Some Priti Press for our new organic nail polish brand, Priti NYC! This time from luxury fashion and beauty website yasmina.com!

2014-09-30

Ahlan! September 2014

Ahlan! September 2014

Ahlan! Magazine featured the launch of the latest brand under the EIDEAL umbrella, Priti NYC. Priti NYC is an organic, toxin-free and vegan nail polish brand, hand-poured in the USA. You can shop the collection here .

2014-09-28

DownTown Magazine

DownTown Magazine

Rare beauty in rare form: Iman takes over the cover of Downtown Magazine NYCwearing our Remember Me Rose shade.

2014-08-20

MyFashDiary.com August 2014

MyFashDiary.com August 2014

EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com - this time we showed you how to get 'Big Hair' using our tools. The EIDEAL hair tools featured in this tutorial include: DiamonSilk,eCURLER, Evolution Brush and Tail Comb

2014-07-31

Good Health Arabia August 2014

Good Health Arabia August 2014

Our Hadspen Blue and Dublin Bay shades made their debut in the August 2014 issue of Good Health Arabia!

2014-07-31

Elle Magazine August 2014

Elle Magazine August 2014

PritiNYC in ELLE! Thank you so much for including us

2014-07-31

omen's Health US August 2014

omen's Health US August 2014

We spotted the gorgeous Shailene Woodley sporting our Dorothy Palm shade on the July/August 2014 cover of Women's Health!

2014-07-31

The Beauty Network July 2014

The Beauty Network July 2014

Want to know the secret to 'Great Summer Hair'? Check out this feature on The Beauty Network  here our founder, Haysam shares his top summer hair tips and expert knowledge to help prevent frizz, dryness and other summer hair woes!

2014-07-30

Shape Magazine July 2014

Shape Magazine July 2014

International love by way of SHAPE Magazine Deutschland! Thank you for including our Soy Polish Remover Wipes in the August 2014 issue!

2014-06-30

Women's Health Middle East June 2014

Women's Health Middle East June 2014

EIDEAL's Haysam has been busy dishing out his pro beauty advice! We spotted him in Women's Health Middle East sharing his hair tips!

2014-06-18

Good HouseKeeping July 2014

Good HouseKeeping July 2014

Look how lovely Leena ter Laare, Editor of Good Housekeeping Magazine, looks! We styled her hair using EIDEAL tools for her new Editor's Letter shoot!

2014-06-06

Professional Beauty June 2014

Professional Beauty June 2014

EIDEAL's Haysam Eid discussed the importance of investing in high-quality tools for professional use with Professional Beauty Magazine.

2014-06-01

Good Magazine June 2014

Good Magazine June 2014

We had the pleasure of styling 66 'Homegrown Heroes' from Dubai forGood Magazine's 1st Year Anniversary shoot. The Heroes included entrepreneurs, charity workers, public figures and inspirational individuals from the region. Hair by EIDEAL.

2014-05-31

MyFashDiary.com May 2014

MyFashDiary.com May 2014

EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this tutorial include: DiamonSilk, eROD, Evolution Brush and Tail Comb

2014-05-26

The Style Choreo May 2014

The Style Choreo May 2014

EIDEAL's Swiftblade review - Blogger Paul Ramos used Swiftblade to cut and style his own hair

2014-05-14

Professional Beauty May 2014

Professional Beauty May 2014

EIDEAL featured discussing the 'Catwalk Coiffures' we created with Sisters Beauty Lounge at Fashion Forward.V

2014-05-04

The Beauty Business Owner May 2014

The Beauty Business Owner May 2014

EIDEAL's founder, Haysam Eid on the FRONT COVER of The Beauty Business Owner Magazine. In a 2 part, in-depth interview inside the magazine, Haysam shares his story of success with the EIDEAL brand!

2014-04-30

MyFashDiary.com April 2014

MyFashDiary.com April 2014

EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this tutorial include:DiamonSilk, eROD, Paddle Brush and Tail Comb

2014-04-28

Jam The Glam (Blog) April 2014

Jam The Glam (Blog) April 2014

Check out the awesome results that beauty blogger Jam the Glam got with our diamond-coated, TwinFusion Flat/Curling Iron! In her review she said: "My hair is naturally dry yet without any hair product my hair felt silky smooth as well as shiny and that was pretty impressive. I don’t recall experiencing that kind of affect just from from using a hair tool."

2014-04-28

Beauty Banker (Blog) April 2014

Beauty Banker (Blog) April 2014

Dubai's premium beauty blogger 'Beauty Banker' decided to try out our eionic hairdryer. As a busy mother and full-time banker she loves the fact that our eionic hairdryer leaves her hair soft and smooth and only takes 6-8 mins to fully dry all of her hair!

2014-04-25

OK! Magazine April 2014

OK! Magazine April 2014

EIDEAL's Haysam Eid in OK! Middle East. You can see our founder on p.60 in the 'My Wonderful Life' section discussing EIDEAL, his passion for ShowJumping and his top recommendations for Sushi in Dubai!

2014-04-21

Good HouseKeeping April 2014

Good HouseKeeping April 2014

Yesterday the EIDEAL Team passed by the Good Housekeeping Offices to give Editor Lena a fabulous hair and beauty make-over as she shot her new Editor's Letter photo.

2014-04-20

Emirates Woman April 2014

Emirates Woman April 2014

EIDEAL's eionic, Evolution Brush,TwinFusion and eROD Curler featured in 'Top Hair Tools By EIDEAL | So Long Bad Hair Days'.

2014-04-17

Emirates Woman April 2014

Emirates Woman April 2014

EIDEAL's SilenForce Hairdryer featured in 'Tried & Tested: Best Blow-Drys in Dubai

2014-04-17

Viva Magazine April 2014

Viva Magazine April 2014

EIDEAL's eionic hairdryer featured in the 'Power Tools' section!

2014-03-31

MyFashDiary.com March 2014

MyFashDiary.com March 2014

EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this Mad Men Themed tutorial include: eionic, eCURLER, Evolution Brush, Teeny Twin,Cut Comb and Tail Comb

2014-03-30

Blue Marlin Brunch Catwalk Collection - Hair by EIDEAL March 2014

Blue Marlin Brunch Catwalk Collection - Hair by EIDEAL March 2014

EIDEAL created fabulous, bohemian beach hair for Blue Marlin UAE's Brunch Catwalk Collection event.

2014-03-21

Ahlan! Magazine's S/S '14 Fashion Trends Shoot - Hair by EIDEAL March 2014

Ahlan! Magazine's S/S '14 Fashion Trends Shoot - Hair by EIDEAL March 2014

Behind the scenes - our latest collaboration with Ahlan! Magazine

2014-03-16

My Fash Diary February 2014

My Fash Diary February 2014

EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this Dubai World Cup themed tutorial include: eionic, eCURLER, Ceramic Long Barrel Brush, Teeny Twin and Tail Comb

2014-02-27

Styling Tala Samman for Abu Dhabi TV March 2014

Styling Tala Samman for Abu Dhabi TV March 2014

A few behind the scenes shots of our tools being used to style the lovely Tala Samman before the Ahlan! Hot 100 party for Abu Dhabi TV at Sisters Beauty Lounge. Her fabulous style was created using our eionic hairdryer, Ceramic Round brushes and eCURLER curling iron. 

2014-02-02

My Fash Diary January 2014

My Fash Diary January 2014

The Perfect Blowdry: EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this tutorial include: eionic,  Ceramic Long Barrel Brush,  Tail comb, Leave-in conditioner, Argan oil serum, Paddle brush

2014-01-29

Emirates Woman April 2014

Emirates Woman April 2014

EIDEAL's TwinFusion features in the 'Beauty Bulletin

2013-12-31

My Fash Diary December 2013

My Fash Diary December 2013

EIDEAL's monthly hair tutorial feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this tutorial include: eionic, eCURLER, Ceramic Long Barrel Brush

2013-12-30

Good taste December 2013

Good taste December 2013

EIDEAL's Teeny Twin mini flat & curling iron featured in Good Taste

2013-12-22

Grazia October 2013

Grazia October 2013

EIDEAL's Teeny Twin mini flat & curling iron featured in Grazia Middle East

2013-10-30

The Beauty Network October 2013

The Beauty Network October 2013

The EIDEAL range featured in 'An EIDEAL Range for the Party Season

2013-10-22

Time Out Dubai September 2013

Time Out Dubai September 2013

EIDEAL's founder, Haysam Eid, featured in 'My Dubai'

2013-09-18

Good HouseKeeping September 2013

Good HouseKeeping September 2013

Our DiamonSilk flat irons featured in 'Look Good

2013-09-01

What's On Dubai September 2013

What's On Dubai September 2013

EIDEAL's DiamonSilk flat irons selected  as What's On Magazine's 'Product of the Month

2013-09-01

Masala! September 2013

Masala! September 2013

EIDEAL's newly revamped eionic hairdryer featured in Masala! magazine's 'Beauty Flash

2013-08-31

The Beauty Network August 2013

The Beauty Network August 2013

EIDEAL's Swiftblade Hair Clipper featured in 'Breaking News'

2013-08-28

Aquarius Magazine August 2013

Aquarius Magazine August 2013

EIDEAL's Teeny Twin flat irons in Aquarius Magazine's 'Beauty & Style News

2013-08-01

My Fash Diary - Blog (Tala Samman) July 2013

My Fash Diary - Blog (Tala Samman) July 2013

EIDEAL's Diamonsilk Flat Irons featured in 'Highlights of my month

2013-07-30

The Beauty Guild - Guild Gazette (UK) July 2013

The Beauty Guild - Guild Gazette (UK) July 2013

EIDEAL's DiamonSilk Flat Irons

2013-07-10

Time Out Dubai June 2013

Time Out Dubai June 2013

EIDEAL's Mini Brushes featured in 'Essential Travel Products' guide

2013-06-26

The Beauty Network June 2013

The Beauty Network June 2013

EIDEAL's FacePro

2013-06-17

Emirates Woman June 2013

Emirates Woman June 2013

EIDEAL's DiamonSilk Flat Irons

2013-06-02

Time Out Dubai May 2013

Time Out Dubai May 2013

EIDEAL's Amazon Keratin featured in 'Body & Mind

2013-05-12

ELLE Arab World May 2013

ELLE Arab World May 2013

EIDEAL's DiamonSilk Flat Irons featured in Elle's 'IT LIST

2013-05-01

CONNECTOR Magazine May 2013

CONNECTOR Magazine May 2013

EIDEAL's eCURLER featured in the 'Editor's Picks

2013-04-30

The Beauty Network April 2013

The Beauty Network April 2013

EIDEAL's new product launches

2013-04-03

CONNECTOR Magazine April 2013

CONNECTOR Magazine April 2013

EIDEAL's new e-commerce site

2013-04-02

BeautyWorld ME, Messe Frankfurt March 2013

BeautyWorld ME, Messe Frankfurt March 2013

EIDEAL's participation in the BeautyWorld Middle East exhibition

2013-03-29

Cosmopolitan Middle East June 2012

Cosmopolitan Middle East June 2012

EIDEAL's TwinFusion featured in the 'His Choice' section - "One tool that does it all!"

2012-06-12

Emirates Woman May 2012

Emirates Woman May 2012

EIDEAL's Hair Tools

2012-05-07

Grazia Magazine April 2012

Grazia Magazine April 2012

EIDEAL's TwinFusion in Grazia'a 'Beauty Charts'

2012-04-30

Hello Magazine February 2012

Hello Magazine February 2012

EIDEAL's DiamonSilk Flat Irons featured Hello's 'Beauty Spot'

2012-02-02

Special Magazine December 2011

Special Magazine December 2011

An Interview with EIDEAL's Founder, Haysam Eid

2011-12-20

CONNECTOR Magazine December 2011

CONNECTOR Magazine December 2011

EIDEAL's eROD Curler selected for the Editor's Picks

2011-12-07