All our media coverages.
The Volume Creator is featured in Ahlan this summer!
Volume, texture, matte finish, humidity resistance, that's all you need to spend the perfect summer holidays!2018-08-17
The Renaissance Circle mask is listed as a summer essential by Friday!
Their summer prescription? Laze by the pool while letting the mask deeply hydrate your hair.
The Wake up circle listed as a must have for natural summer haircare!2018-06-01
Our salon partner Bebar got listed as one of the top spots to do a Davines' detox treatment to prepare your hair before summer!
When the Hair Master Jen Atkin use our tools to style Bella and Kendall during the Cannes Festival, the red carpet is on fire!
Follow Grazia's advice and remove your hair impurities with the Purity Circle mask from Davines!
The Circle Chronicles masks from Davines highlighted in Ahlan for their immediate hair perfecting effect!
Grazia selected the new Quick Fix Circle mask from Davines as a beauty essential for summer! Don't forget to slip it in your holiday bag!
Ahlan recommends our Davines Detoxifying treatment to get super smooth and shiny locks just like Kendall's!
Women's Health recommends the use of our Davines' Spotlight Circle as a weekly mask to bring back the shine to your hair (and even more)!!
You missed us at Beautyworld? Don't panic! Discover the new products we launched during the exhibition!
Discover all our latest news through the media coverage we got during Beauty World Middle East 2018:
General coverage from EIDEAL's participation at the Beauty World:
Davines’ Sea Salt spray featured as a Vegan product which gives a natural beach-wave look that all girls dream of!
Learn more about why they decided to join and what were their key learnings: https://goo.gl/mmQmTd p.37-39
Our yearly ritual!
EIDEAL will be exhibiting at the Middle East's most attractive beauty event!
You can register online and visit our stand: www.beautyworldME.com/visitor !2018-04-25
The two winners of our EIDEAL-Santi Business Leadership Program, Ruksher Malik and Valerie Reynaert, featured in Asian Beauty Biz!
We were so happy to see our EIDEAL tools used by the Mane Addicts Team to style the visitors hair during the Beauty Pop event!
Find out more about their ESLP experience leading up to the Award Ceremony on Wednesday 9th of May 2 pm at EIDEAL’s stand (2A12 – Hall 2)
We are so proud that the Hair Guru herself, no other than Jen Atkin used our Diamonsilk iron to create this perfect hairstyle!
EIDEAL chose to sponsor the Business Director of the year during the Professional Beauty exhibition, discover why: p.50
Professional Beauty was one of our special guests during the Davines Discovery event which was hosted at EIDEAL's headquarters!
p.60 to 632018-01-03
Davines Texturing Dust listed by BAZAAR as one of their seven tricks to always have beautiful hair without having to wash them everyday!
Davines’ More Inside Shine wax was selected by Grazia as one of the best products to tame any crazy mane!
Davines’ Shimering Mist was selected by Savoir Flair as the Best Shine Enhancer in 2017!
We were so proud that our Curl Guru was shortlisted for the Best Hair Device Category in the Cosmopolitan Middle East Beauty awards!!!
A heartfelt thank you to all of you who took the time to vote for us!2017-11-27
Killer Lady with the perfect #EIDEAL waves!
What an honor it is to see Sebastien Bascle, Claudia Schiffer's Hairstylist use our own 32M Curling Iron to achieve this hairstyle!2017-11-25
The free hairstyling session offered by one of our salon partner, Tips and Toes, using EIDEAL tools is listed as one of the 9 things to do in UAE this week-end!
Don’t miss it!
Friday featured Davines’OI shampoo as a brilliant shampoo which is lightweight, so it won’t leave fine hair feeling limp, but also hydrating enough to keep frizz at bay and get even the thickest of hair looking shiny again!
Because after Milan comes Paris!
From Bella, to Cindy, Jen has got them all covered using the EIDEAL Tools!
Myfashdiary selected the Davines Treatment done by our salon partner Be-Bar as one of the 4 hair treatments to try this month!
We can't be prouder: Professional Beauty listed our EIONIC hairdryer as one of the latest innovations from best professional brands!
We took over the #MFW week hairstyles with the OG of hairstylist Jen Atkin!
Talk about #HairToolsGoals2017-09-24
What do the Teeny Twin, the Deknot brush and the Smoothing foot pod have in common? They’re pink and featured by Insider UAE in this girly selection!
What did Gemma Deeks have to say about Davines' Nourishing Vegetarian Miracle Conditioner?
"This conditioner deeply nourishes my coloured hair and leaves it looking healthier than it ever has done."
Want to be in her shoes? Get your hands on it NOW!
Like seriously, N O W!!2017-08-08
Our Davines Love Curl Cream made the cut as part of Vogue Arabia's Best Curl Enhancing Formulas!
Leave it in and feel fresh!
Our DEDE Hair Mist from Davines is the ideal leave-in product for any hair type as seen in GRAZIA's June Issue!2017-06-07
The answer for more texture and more volume all in one bottle!
Our Salt Spray from Davines is a great product to achieve effortless and natural salty hair effect!
Like every year, we had the pleasure to participate at the largest beauty exhibition in the region; the Beautyworld.
This year was very special because we also launched our latest brand addition Davines, an Italian Hair-Care brand with a main mission focused on Sustainable Beauty.
In this round-up video, you will get to share the experience with us in case you missed it and learn more about our brands.2017-05-29
The Queen of Hair Tutorials @SarahAnguis used our Ceramic Round Brush to achieve more volume.
You can check out the video here:2017-05-23
For the Second Season in a row, the EIDEAL Tools have made it to the Cannes Film Festival with Jen Atkin!
The world's most famous hairstylist carried our tools all the way to Cannes to style Bella Hadid, Lilly Collins and a lot more A-Listers.
You can read the full article here2017-05-22
We couldn't be prouder of our Brand Ambassador Angel Montague-Sayers for winning Salon Middle East's Bridal Stylist of the Year Award!2017-03-07
Our Diamonsilk being used at Paris Fashion Week by Jen Atkin on Gigi Hadid's hair!
Our Curl Guru as the perfect Valentine's Day Gift as seen in Grazia's February Issue!
Brand Ambassador Angel Montague-Sayers showed Emirates Woman's readers how to copy the chicest of them all aka Queen Rania's Hair!
You can read the full article here :2017-01-22
Brand Ambassador Angel Montague-Sayers walked Stylist Arabia's readers through the 2017 Hair Trends and how they can achieve them!
We had the pleasure to host our ESBLP 2016 Participants for a retail seminar at the EIDEAL HQ where they got the chance to all connect again and optimize the knowledge they've been getting ever since we started the Program in May.
Nothing warms our heart more than witnessing the success of the EIDEAL-Santi Business Leadership Program!
Our goal was to give back to the industry and so we did!!2016-12-31
Who other than our Geenie to boost your beauty as per Stylist's Rundown!!2016-12-05
When the editor picks, she picks really well ;)
EIDEAl tools part of the Connector's editor's favorites!2016-11-30
And the buzz about the EIDEAL-Santi Business Leadership Program is still going!
We had the pleasure to welcome our first year's participants at our newly refurbished office for the EIDEAl-Santi Business Leadership Program Retail Seminar which was a great success!2016-11-30
Sparkles on Sparkles on #EIDEALHair!
The EIDEAL Tools backstage at Fashion Forward for the third season in a row bringing the hairstyles to life!2016-11-14
While in Dubai, the celebrity colorist Cassandra Kaeding enjoyed some EIDEAL treats for her to take home!
Brand Ambassador Angel walking Masala's readers' through some hairstyles seen at Fashion Forward SS'17.
One of our favorite bloggers is Al Anoud Badr!
With a beautiful soul and energy, Fozaza never fails to appreciate a brand that she genuinely loves and that's her case with EIDEAL.
From her snapchat, to reality, Fozaza exclusively got her hands on EIDEAL's Geenie.2016-11-12
As part of our collaboration with Emirates Woman for their #EmiratesWomanAwards event, our Bowii Brush exclusively made a first appearance in the goody bags!
This colorful brush suddenly became a beach bag essential!2016-10-31
About our latest participation at Fashion Forward.
Our #DIY Curl Guru Tutorial featured on Instagram's most followed Hair Account: @Hairstyles
Lena Perminova casually flaunting her Diamonsilk Waves outside the Louis Vuitton show at Paris Fashion Week!
Hair by Carly Marie2016-10-19
Our latest Geenie featured on the one and only Jen Atkin's Snapchat!
Can I get a woot woot2016-10-11
Dare to be BOLD!
We had the pleasure to attend and sponsor the Emirates Woman #EmiratesWomanAwards event!
Happy 35th birthday Emirates Woman!
Haysam Eid, our founder was also nominated among the best dressed men!
Our Dubai Summer has just begun and it's time to flaunt your #EIDEAL Waves!
Cat Walk Look Alert!!
Our Geenie in this month's Cosmpolitan Issue!
On how to achieve a Sleek Hairstyle as per SS2016 trend!2016-09-30
When contemporary art meets beauty, MAGIC happens!
Embrace your Frow!
There's nothing like an #EIDEAL natural look!2016-08-31
Haysam Eid tackling the EIDEAL Tools as a stylist's Gadget in Beautypolis!
Not to forget the EIDEAl-Santi Business Leadership Program's Success!2016-08-31
Non-Chalant #EIDEAL Waves using our Geenie featuring the Oh So Fun @DesertMannequin in Emirates Woman's August Issue!
What we like to call the #EIDEAL Beautypolis Take Over!
Our DiamonSilk featured in the Jen Atkin x Lisa Eldrige getting ready video!!
We make an appearance on min 19!2016-07-27
EIDEAL featured in an article on Yahoo Finance!
The article tackles our sucess and dispersion over the UAE Market in addition to our International Recognition.
Our DiamonSilk and Amazon Keratin featured in Beautypolis Arabia's very first issue!
Not only that! Haysam also had an interview tackling EIDEAL's Fashion Forward Sponsorship and Beautyworld participation!2016-05-31
Angel took over The great coverup piece in June's Emirates Woman Issue!
Zarah Amira which she used the Curl Guru on to form effortless curls with a demi top knot.
Sofia Al Asfoor which she used the large Curlie tongs on in vertical sections.
Mood Board: the stylist wanted the models to look like an enhanced version of themselves so Angel made sure to create a look they were comfortable with.2016-05-31
Angel working her magic on Brooke Dallow; the Editor in Chief of Cosmopolitan Middleeast!
She blow-dryed the hair smooth using the Amazon Keratin serum and SilenForce hairdryer, then in small sections I rotated the DiamonSilk irons back and forth to create a subtle beach wave.
Susie Santiago sits down with Professional Beauty to tackle the most important aspects of the EIDEAL-Santi Business Leadership Program!
Oh, and do not forget to spot our image wrapping up our Beautyworld participation!!
Grab your copies now!!
For the online version: http://professionalbeauty.ae/site/currentedition2016-05-31
Haysam discussing the exclusive EIDEAL-Santi Business Leadership Program with the InBusiness.ae team.
A first in the region let us say.2016-05-19
OK! You must have heard about it, since everyone's talking about it!
#EIDEAL tools used at the Cannes Film Festival on Bella, Kendal and Kim to name a few!!2016-05-16
How To Recreate Bella Hadid’s Cannes Film Festival Beauty Look!
Since Jen Atkin used EIDEAL to achieve this look, we did not find it hard at all to recreate it!
Angel's Step by Step Breakdown featured in Emirates Woman:
Jen Atkin along with her OUAI Squad obsessing over the EIDEAL Tools!
The cherry on top? Making it to #HudaBeauty's Snapchat because guess what? Jen styled her using our Curlie Irons.2016-05-10
When Summer Knocks at our door, we knock it down!
Angel spoke to Stylist Arabia about some healthy useful tips to protect our hair from the heat!2016-05-09
Up close and Personal with EIDEAL's Founder Haysam Eid in Scratch Magazine's third issue starting on p.60!
Professional Beauty Take Over!
In May's Issue, Haysam was the "Expert" on providing tips on How to Run a Successful Business.
Haysam was also featured in an interview about EIDEAL's collaboration with Fashion Forward for the second season in a row.2016-04-30
Dishing about our Beautyworld Participation and discussing trends in the latest issue of Beauty & Fashion World India!
Our very own Brand Ambassador Angel Sayers created the hairstyles for Tory Burch's editorial in Grazia Middle East!
Our Curl Guru featured in Professional Beauty's April issue!
EIDEAL as the PREMIUM Hair Tools' sponsor for Fashion Forward's season 7!
Two Seasons in a row it is!!
Here's the link to our round-up video: https://www.youtube.com/watch?v=B8tPejZfUuw2016-04-02
EIDEAL provides Ahlan! Arabia's readers with "Eight Ways To Give Their Hair That Extra Volume"!
EIDEAL provides Masala.com's readers with "Eight Ways To Give Their Hair That Extra Volume"!
As a birthday gift, we customized our Bamboo Brush for the fabulous AlAnoud Badr aka Fozaza!
Talk about colors, elephants and good vibes!
The famous fashionista also loved our DiamonSilk!2016-03-14
After launching her own hair care line, Jen Atkin was in Dubai for a short visit.
Who else other than EIDEAL would customize a OUAI Haircare Bamboo Brush? NONE!2016-03-13
EIDEAL's Angel and brand ambassador attended MamaKnowsDubai Mother's Day Brunch and did some pampering!
Hair done by #EIDEAL for Hello Arabia's February 2016 editorial!
Our DiamonSilk featured in Stylist's February issue on how to achieve waves using a flat iron!
Our DiamonSilk featured in ELLE Arabia.
Five key elements to look for in a flatiron found in our very own DiamonSilk!2016-01-29
Karen of karenschoice.com who is known for her long and luscious hair loves our Bamboo Paddle Brush which is part of her daily hair routine!
Our Mini Brush part of Sisters Beauty Lounge's Dubai Mall branch opening goody bag!
Our MD Haysam has been part of 1847’s Movember Campaign. As a young and passionate entrepreneur and show jumping rider, he was approached by the renowned grooming lounge to #growhismo and take part of their latest campaign aiming to raise awareness for male cancers!2015-11-25
We are always up for anything that is fun and positive and that's why, we took part of the Happiest 5K on the Planet!
Our curling irons featured on Mane Addicts as FAVORITES!
Mane Addicts is your online destination for all things HAIR founded by the renowned Hairstylist Jen Atkin.2015-10-17
Our Mini Brush part of Fashion Forward's VIP Goody bag!
We were one of the official partners to Fashion Forward's sixth season.
Fashion Forward Dubai (FFWD) is the definitive fashion platform for Dubai and the Middle East - which provides a platform and a progressive direction for fashion in the region.
Click here for our round-up video: https://www.youtube.com/watch?v=6nnw7Kfk6jg2015-10-13
We had the chance to catch-up with our good friend, the renowned hairstylist Jen Atkin at the opening of our salon partners' Belle Femme #SalonEmotion concept salon.
Our DeKnot brush in pink for breast cancer awareness, part of Belle Femme's business bay branch opening goody bag giveaway!
Our DeKnot brush featured on lauras-beauty.com as one of Laura's favorite hair products!
According to Teresa, of styledrifter.com, our DeKnot brush is a "miracle worker"!
Well, we can't add anything to that!2015-07-08
The ladies from OK Magazine Middle East had a great night trying our the Priti NYC range at the launch party! We provided them with complimentary Organic Manicures, signature Priti NYC cocktails and healthy snacks!
Hair Tutorial (EIDEAL & Myfashdiary.com): How to create the perfect Ballerina Bun. The ballerina bun is a classic style that every woman should master! We love it because it can be dressed down at the weekend, but is neat enough for the office and demure enough for an evening event.
If you're looking for a luxe, berry red polish for fall, look no further! Our Cardinal de Richelieu shade was featured in Friday Magazine's Diwali issue! They said this 'subtle yet sophisticated shade looks stunning on our fingers and toes!'
To show our support for Breast Cancer Awareness Month we are working closely with and sponsoring the Lebanese Breast Cancer Foundation. This is a wonderful organization committed to supporting sufferers, increasing Awareness and improving early detection of Breast Cancer. Please visit their page for more information
Behind the scenes from our shoot with Ahlan! Magazine! The stylist used our eROD curler to create these gorgeous fairytale waves! eROD is the perfect tool if you want to add a little glamor to your hairstyle!
Some Priti Press for our new organic nail polish brand, Priti NYC! This time from luxury fashion and beauty website yasmina.com!
Ahlan! Magazine featured the launch of the latest brand under the EIDEAL umbrella, Priti NYC. Priti NYC is an organic, toxin-free and vegan nail polish brand, hand-poured in the USA. You can shop the collection here .
Rare beauty in rare form: Iman takes over the cover of Downtown Magazine NYCwearing our Remember Me Rose shade.
EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com - this time we showed you how to get 'Big Hair' using our tools. The EIDEAL hair tools featured in this tutorial include: DiamonSilk,eCURLER, Evolution Brush and Tail Comb
Our Hadspen Blue and Dublin Bay shades made their debut in the August 2014 issue of Good Health Arabia!
PritiNYC in ELLE! Thank you so much for including us
We spotted the gorgeous Shailene Woodley sporting our Dorothy Palm shade on the July/August 2014 cover of Women's Health!
Want to know the secret to 'Great Summer Hair'? Check out this feature on The Beauty Network here our founder, Haysam shares his top summer hair tips and expert knowledge to help prevent frizz, dryness and other summer hair woes!
International love by way of SHAPE Magazine Deutschland! Thank you for including our Soy Polish Remover Wipes in the August 2014 issue!
EIDEAL's Haysam has been busy dishing out his pro beauty advice! We spotted him in Women's Health Middle East sharing his hair tips!
Look how lovely Leena ter Laare, Editor of Good Housekeeping Magazine, looks! We styled her hair using EIDEAL tools for her new Editor's Letter shoot!
EIDEAL's Haysam Eid discussed the importance of investing in high-quality tools for professional use with Professional Beauty Magazine.
We had the pleasure of styling 66 'Homegrown Heroes' from Dubai forGood Magazine's 1st Year Anniversary shoot. The Heroes included entrepreneurs, charity workers, public figures and inspirational individuals from the region. Hair by EIDEAL.
EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this tutorial include: DiamonSilk, eROD, Evolution Brush and Tail Comb
EIDEAL's Swiftblade review - Blogger Paul Ramos used Swiftblade to cut and style his own hair
EIDEAL featured discussing the 'Catwalk Coiffures' we created with Sisters Beauty Lounge at Fashion Forward.V
EIDEAL's founder, Haysam Eid on the FRONT COVER of The Beauty Business Owner Magazine. In a 2 part, in-depth interview inside the magazine, Haysam shares his story of success with the EIDEAL brand!
EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this tutorial include:DiamonSilk, eROD, Paddle Brush and Tail Comb
Check out the awesome results that beauty blogger Jam the Glam got with our diamond-coated, TwinFusion Flat/Curling Iron! In her review she said: "My hair is naturally dry yet without any hair product my hair felt silky smooth as well as shiny and that was pretty impressive. I don’t recall experiencing that kind of affect just from from using a hair tool."
Dubai's premium beauty blogger 'Beauty Banker' decided to try out our eionic hairdryer. As a busy mother and full-time banker she loves the fact that our eionic hairdryer leaves her hair soft and smooth and only takes 6-8 mins to fully dry all of her hair!
EIDEAL's Haysam Eid in OK! Middle East. You can see our founder on p.60 in the 'My Wonderful Life' section discussing EIDEAL, his passion for ShowJumping and his top recommendations for Sushi in Dubai!
Yesterday the EIDEAL Team passed by the Good Housekeeping Offices to give Editor Lena a fabulous hair and beauty make-over as she shot her new Editor's Letter photo.
EIDEAL's eionic, Evolution Brush,TwinFusion and eROD Curler featured in 'Top Hair Tools By EIDEAL | So Long Bad Hair Days'.
EIDEAL's SilenForce Hairdryer featured in 'Tried & Tested: Best Blow-Drys in Dubai
EIDEAL's eionic hairdryer featured in the 'Power Tools' section!
EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this Mad Men Themed tutorial include: eionic, eCURLER, Evolution Brush, Teeny Twin,Cut Comb and Tail Comb
EIDEAL created fabulous, bohemian beach hair for Blue Marlin UAE's Brunch Catwalk Collection event.
Behind the scenes - our latest collaboration with Ahlan! Magazine
EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this Dubai World Cup themed tutorial include: eionic, eCURLER, Ceramic Long Barrel Brush, Teeny Twin and Tail Comb
The Perfect Blowdry: EIDEAL's Monthly Hair Tutorial Feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this tutorial include: eionic, Ceramic Long Barrel Brush, Tail comb, Leave-in conditioner, Argan oil serum, Paddle brush
EIDEAL's TwinFusion features in the 'Beauty Bulletin
EIDEAL's monthly hair tutorial feature with Tala Samman of MyFashDiary.com. The EIDEAL hair tools featured in this tutorial include: eionic, eCURLER, Ceramic Long Barrel Brush
EIDEAL's Teeny Twin mini flat & curling iron featured in Good Taste
EIDEAL's Teeny Twin mini flat & curling iron featured in Grazia Middle East2013-10-30
The EIDEAL range featured in 'An EIDEAL Range for the Party Season
EIDEAL's founder, Haysam Eid, featured in 'My Dubai'
Our DiamonSilk flat irons featured in 'Look Good
EIDEAL's DiamonSilk flat irons selected as What's On Magazine's 'Product of the Month
EIDEAL's newly revamped eionic hairdryer featured in Masala! magazine's 'Beauty Flash
EIDEAL's Swiftblade Hair Clipper featured in 'Breaking News'
EIDEAL's Teeny Twin flat irons in Aquarius Magazine's 'Beauty & Style News
EIDEAL's Diamonsilk Flat Irons featured in 'Highlights of my month
EIDEAL's DiamonSilk Flat Irons
EIDEAL's Mini Brushes featured in 'Essential Travel Products' guide
EIDEAL's DiamonSilk Flat Irons
EIDEAL's Amazon Keratin featured in 'Body & Mind
EIDEAL's DiamonSilk Flat Irons featured in Elle's 'IT LIST
EIDEAL's eCURLER featured in the 'Editor's Picks
EIDEAL's new product launches
EIDEAL's new e-commerce site
EIDEAL's participation in the BeautyWorld Middle East exhibition
EIDEAL's TwinFusion featured in the 'His Choice' section - "One tool that does it all!"
EIDEAL's Hair Tools
EIDEAL's TwinFusion in Grazia'a 'Beauty Charts'
EIDEAL's DiamonSilk Flat Irons featured Hello's 'Beauty Spot'
An Interview with EIDEAL's Founder, Haysam Eid
EIDEAL's eROD Curler selected for the Editor's Picks