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Not content with solely providing the best hair industry tools and products to salon partners, Haysam went one step further. Keen to capitalize on EIDEAL’S reputation as a pioneering distributor, Haysam wished to support the Salon Partners to grow their business exponentially and offer them unique opportunities to do so. This wish led him to develop a unique Business Leadership course.

Collaborating with the internationally-renowned Business Mentor, Susie Santiago, Haysam launched the EIDEAL-Santi Business Leadership Program, the core aim of which was to provide his salon partners with strategies that would enable them to propel their business to the next level of profitable success.

During the program, which is comprised of workshops, online group sessions, as well as individual coaching, Susie will guide you on how to become an effective leader who sets goals and measures financial progress through daily and monthly monitoring of business KPIs. By taking a fresh look at your brand, you can discover what makes you stand out from your competition and create a client journey inspired by your business aims and mission statement, which will increase customer retention and loyalty.

By networking with other salon owners who are members of the elite EIDEAL - Santi Program club, you will discover tips on how to transform your team‘s productivity by motivation and clear, concise communication.

About Susie Santiago

Susie Santiago is an inspiring and motivational keynote speaker who makes a positive impact - to remember!

Susie's experience in the hair salon, spa and beauty industry as an operator ensures that she has immediate credibility and connection with her audience.

Susie has management experience in the PR, Marketing, retail sales, executive search recruitment, restaurant and hospitality fields, as well as hairdressing, spa and salon leadership, spa opening and development project management.

She is able to offer a vast range of business perspectives and strategies to apply to the management of hairdressing, spa and salon businesses.

Susie shares next day profit generating operational and client care strategies to business owners, who can take them back to implement easily bringing solutions to their business challenges - profitably!