Olaplex is a prestige and professional beauty company and one of the largest independent hair care brands in the world. The company was founded in 2014 by beauty industry veterans Dean and Darcy Christal, who commercialized a revolutionary, patented technology that protects and repairs hair from damage. Word of the product spread among hair stylists, and the brand quickly became a global sensation, paving the way for a completely new category of hair care called "bond-building.
Ranked as one of the highest engagement hair care brands on social media platforms, Olaplex is a go-to brand for both stylists and consumers. It offers a combination of products exclusive to salons and products available through both the professional and retail channels. Olaplex products are sold in 101 countries and through professional salons, retail and e-commerce channels.